What is the north star metric for Yelp?

North Star Metric: Single Metric that led to revenue, reflect customer value and measure progress.

Describe the Product

Yelp Connects people with great local businesses. With unmatched local business transformation, Photos and review content, Yelp provides a one-stop local platform for consumers to discover, connect and transact with local businesses of all sizes by making it easy to request a quote, join a wait least, and make a reservation, appointment or purchase.

User Journey

1.      User start with search process

2.      Review the results

3.      Makes a comparisons of those results

4.      Decides whom to contact

5.      Takes action such as requesting a quote, make an appointment, or scheduling a phone call

6.      Give the feedback about service

 Evaluation of Metrics to each step of user journey

Prioritize the Metrics

Since yelp is already a mature business, more engagement will attract more revenue and add value to business.

I would like to prioritize the following metrics

·         No. of Users start the search process

·         % Of users takes action such as requesting a quote, make an appointment or schedule phone call

·         No. of action taken by user

If I had to choose a Single North Star Metric, I would choose

        #  % of Users taken action

Because it shows engagement with retention and can be segmented by user activity, demographics and geography. It is better than

·         No. of Users start the search process because only Searching does not mean you will use the service.

·         No. of action taken per User show only usage, not change to no. of users.