How would you handle HIPPO situation and how would your resolve feature conflicts between two HIPPOS?
There are conflicting feature requests from two important Stakeholders. The Head of Growth has requested a button to be blue in color, while the Head of Customer Relations has requested the same button to be green.
Both of these Stakeholders are senior to you, how would you go about resolving this conflict and delivering the feature?
Both of these Stakeholders are senior to you, how would you go about resolving this conflict and delivering the feature?
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@Nag
Platinum PM
Platinum PM
HIPPOs or Highest paid person with an opinion.
I respect HIPPOs authority and experience but that does not make their opinions as infallible.
Situation- Head of growth has requested for the button to be blue, head of customer relationship wants it to be green
From my previous experience, I had a feeling that green drove higher registrations even though the colors by themselves seemed innocuous.
In most circumstances, when a person of authority tells me to jump, I go get a trampoline so that I can jum higher for them. In this instance, I didnt feel that blue would be the right decision
Task- In approaching the head of growth who wanted the button to be in blue color, I told him that I would be happy to accept that feedback however, I would like to test it to see which one drove higher registrations.
Action- We ran an experiment for a group of customers based out of SF bay area and LA. My goal was to have one group get the green button and other group get the blue button.
Results- The green button had a converion rate of 19% vs 11% for the blue button. Testing is one of the most powerful ways to convince a course of action. If you can back your ideas with data, you can be extremely persuasive
I respect HIPPOs authority and experience but that does not make their opinions as infallible.
Situation- Head of growth has requested for the button to be blue, head of customer relationship wants it to be green
From my previous experience, I had a feeling that green drove higher registrations even though the colors by themselves seemed innocuous.
In most circumstances, when a person of authority tells me to jump, I go get a trampoline so that I can jum higher for them. In this instance, I didnt feel that blue would be the right decision
Task- In approaching the head of growth who wanted the button to be in blue color, I told him that I would be happy to accept that feedback however, I would like to test it to see which one drove higher registrations.
Action- We ran an experiment for a group of customers based out of SF bay area and LA. My goal was to have one group get the green button and other group get the blue button.
Results- The green button had a converion rate of 19% vs 11% for the blue button. Testing is one of the most powerful ways to convince a course of action. If you can back your ideas with data, you can be extremely persuasive
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