Waymo is being asked to monetize beyond the ride-sharing use case. What should they do?

I try to not follow any framework but just being more logical here.

First, I am not clear with the questions so these are the questions I will ask the interviewer and also make some assumptions.

I understand waymo is an automated ride-sharing project which google has been testing for years now. I assume now the project is live and the model is "riders pay for their rides similar to uber/lyft" The only difference is there is no cost associated with drivers here since it's driverless.

Interview: Yes you are correct

Great, so the way waymo makes money to cover the operational cost and profit margin is just on ride-sharing.

Interview: Yes

So our "Goal" is to think of other strategies to monetize waymo.

Interviewer: Yes, that's correct

Does it have to be waymo itself ? or Can I use waymo technology to come up with a new product or service?

Interviewer: Let's just stick to waymo not keen on new products at this moment.

Thank you, before going into different options. Let's see our strengths, competitors, and user pain points.

Strengths

1) Complete autonomous vehicle, hours of testing, and google technology

2) Smart driving directions/routes and maps

3) Eco friendly and cheaper option

4) Optimal route and riders safety

5) Trust in googles product and technology

6) Integrated with googles ecosystem google maps, notification, voice assistance, search etc

Competitors

1) To my knowledge we have Uber, Lyft experimenting on similar technologies

2) Hude customer base and adoption since these companies launched much before google

3) Their core business is ride-sharing, expertise in this business

Comparing and looking at the option, we have stiff competition with existing services who have already mastered in similar services.

So options for us is to use our technology and trust factor to move into a different segment, acquisition for market share (leaving it out for our case)

The freight services are still in its early stage we have Amazon using drones and Uber testing it out as well. After Covid, we see life has changed and retail and online shopping have increased tremendously. This opens the door for freight services with Nikola and Tesla all working on e-Trucks waymo can collaborate and partner with them for MVP launch. This falls under entering into the delivery market this could proportionally reduce the shipping cost of Google store if complemented.

The other option is waymo can collaborate with the government on transportation projects.

I don't know if there is any framework to answer such questions. 

Like over here, perhaps I can't ask what is the business goal(it's clear) .
Maybe I can ask do you have any customer segment in mind? 
Do you have any region in mind ( I guess no applicable)?

if none of those frameworks works and it's only about listing the relevant ideas that I can list I will go like this. 

Candidate: So let me first under what Waymo is
It's an autonomous car, that's used for ride-sharing, people use it using an app. 
The current person is perhaps the daily commuters. 
One of the greatest pain points that it solves its, it reduces the stress of driving. 
Is that a fair understanding?
interviewer: Yes

Candidate: I would like to think about what's the strength we have
A) We have these autonomous car/trucks.
B) We have a huge customer base.
C) With Google Maps we have lots of information about, point of interests, restaurents & business. 
D) We have weather information/predictions. 
E ) I am also thinking about what Google sells, ummmm nothing ... 
F) I am also thinking about what all google can advertise to sell, actually a lot.  


1.) Transport small items with safety and security within the same cars. 
2)  Make autonomous delivery service, people can book shipment through a mobile app and those are delivered at the destination and picked by someone else. 
3)  Can be booked like Uber, have our own fleet. 
4) Can be used especially for children, for sending them school and back home 

idea	investment	User impact	Business impact
Transport small items with existing rideshare	Small	Small	Small
Autonomous delivery services	medium	medium to big	medium to big
Just like Uber	medium to big	big	big
children transport	medium	big	small

I think given that comparison. I would like to go and enter into Uber's market. 
start small from one city and scale later. 

The delivery idea is also good, and If I can be financed for that I will go for both, Uber and Delivery.

But if I have to choose between the two I will select Uber because the TAM is bigger.


--------------
Guys by the way anyone aware of any framework for such questions?