How would you measure the success of Uber Instant Pay?

What is Uber Instant Pay? 

Initially Uber paid out its drivers on a weekly basis. But now Uber has introduced a feature called Instant Pay which allows drivers to cash out their earnings instantly to their bank account or debit card. Payouts to your personal debit card or bank account are chargeable whereas Payouts to Go Uber debit card are free. As part of this feature, Uber also allows drivers apply for Uber Debit Card from Go Bank. Payout to this debit card are free of charge. 

Goal of this feature : to Improve the payment experience for Uber drivers and thus retain them. This will also help increase the number of rides they complete on the platform or for the time for which they are active on the platform.

User Journey : Uber driver can add his bank account or his personal debit card on Uber or apply for a debit card from Go Bank —> get registered for Instant Pay —> complete rides with Uber —> cash out anytime —> money gets deposited to their bank account or debit card. 

Metrics 

Acquisition 

% of users registered for this feature 

% of users requested for a debit card from GO Bank

% of users who added a debit card 

Activation or Usage 

Number of earning cash-outs per week

Average number of rides completed before a cash-out per driver

Average amount before cashout per driver 

Retention

Days active on the platform per month

Time active on the platform per day

Number of rides completed after registering for this feature per day per week per month 

Major Impact 

Active driver sessions per month on the platform 

Driver churn rate on the platform 

Prioritising these metrics by their importance to Goal 

• Number of cash outs per day, week
• Driver churn rate on the platform 
• % of users registered for this feature
• Number of rides completed after registering for this feature per day per week per month