What is the next billion dollar opportunity that Meta has not pursued yet?

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What is the next billion dollar opportunity that Meta has not pursued yet?

Asked at Meta (Facebook) over a year ago

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Eli Marcus · Answer 1 · 2020-09-16T20:21:28+0000

What is the next billion dollar opportunity that Facebook has not pursued yet?

Clarify the question

What is the time frame for generating a billion dollars?

What constraints do I have?

Describe the company

Facebook’s mission is give people the power to build community and bring the world closer together. Facebook has done with a number of products and offerings including but not limited

1. Facebook – Social Network

2. Market place – social selling

3. Instagram – social though imagery

4. Messenger and whats app – social communication

Brainstorm normally I’d have columns for effort and impact – they were all high so I killed the columns for space.

Idea	Amazon	Microsoft	Google	Apple	Netflix	Company fit
Smart Speaker / assistant	yes	no	yes	Siri	No	FB sorta entered this market and seems to have given up – FB Portal – low assistant is about organizing your information not the information of the community low
Streaming	Yes	No	Yes	No	Yes	Youtube has made streaming very social, music recommendations is very social – high
Ecommerce	Yes	Direct	Direct + Shopping	Direct	no	FB has social selling but entering directly against the likes of amazon is different set of logistical challenges - low
Cloud	yes	yes	yes	Icloud	no	While FB likely has the server capacity – cloud is not about communities low
Education	no	LinkedIn learning	Announced two programs that they will offer that Google will accept as 4 years degrees	No	no	Education is about communities. Class are communities, degrees are communities. College education is a billion(s) dollar business. The cost of education has been sky rocketing. Seem ripe for disruption. high
Gig economy jobs	Deliveries	no	no	No	no	While FB has the social groupings to identify gig workers the gig economy isn’t so much about bringing communities together as it is workers. There are huge issues with employees as contractors vs employees Low

Recommendations

Lest rule out all the low company fits. That leaves Education and Streaming. Streaming has existing deep competition and high barriers of entry. Education has deep competition but from historic players. Education could be highly bringing together communities of people interested in the same subject, same degrees etc. The industry is ripe for tech revolution especially in light of covid and the lack of clarity if the existing cost structure is worth the ROI. Facebook bringing together communities of learners with the tech and the infrastructure to teach them has the real possibility of disrupting the billion(s) dollar education system and likely fits snuggly within Facebooks mission.