Tell me about a SaaS product you really like using.

SaaS is software as a service, which means accessing software and its features over the internet

Product selection

Since, I am passionate about travelling and making memories, I like to travel with my camera and phone and I usually take lots of pictures. One app that helps me in this journey is Google Photos, which I really like using

User segment

The user segment that I represent is young traveller, who in his early 30s love travelling with the friends and family

User Journey

Go on trip with friends/family – click pictures on phone/camera – collaborate with friends/family to share pictures – create albums – prepare quick reels and portraits

Value from Google photos

1.       Flexibility

a.       I use different platforms to capture photos

b.       Moreover, in a group people have different devices (Android, Apple, windows, other)

c.       Google Photos is compatible with all those

2.       Sharing

a.       Share public links

b.       Create album and share

3.       Searchability

a.       Search with face, keywords, etc

4.       Editing and memories

a.       Create reels, Collage

b.       Memories clips à it takes to the memory lane and I relive those moments

Competitor benchmarking

Competitors such as Apple photos and Onedrive loses to Google photos in terms of searchability and flexibility of sharing the albums and memories

Summarise

For young traveler like me, the most important part of the trip is to enjoy with friends/family and take a lot of pictures and share those pictures effectively and quickly create memories or portraits for special occasions. Keeping that in mind, Gphotos serves the purpose of giving me a flexible yet power packed SaaS product