15% off membership for Easter! Learn more. Close

Tell me about a time when you had to deal with ambiguity.

You could be given a project to work on without knowing the details or where to start.
Asked at Apple
3.7k views
Asked at
eye 3.7k views eye 3.7k views
Answers (2)
crownAccess expert answers by becoming a member

You'll get access to over 3,000 product manager interview questions and answers

badge Platinum PM
ago

S: As part of one of my previous experiences, I was in-charge of building a payment verification portal for our finance operations team, and the target was to launch pan India. Initially, the plan was to launch the MVP in one state and then scale up the same aggressively pan India. However, last-minute client level requirements — such as differing documents, additional client specific data points to be captured, etc.— made it unclear whether this portal could be seamlessly used across all our clients.

T: I had to decide whether to delay the multi-state rollout, build complex client-specific logic, or move ahead with a generalized model. The ops team wanted coverage now, but engineering flagged a risk of compliance violations and rework.

A: Actions -

  • Assessed different client requirements:Around 40% of our clients needed specific additional docs/ data points as part of their requirements, but there was no such record maintained in the system anywhere, it was present just in the SOP docs.

  • Modularized compliance rules: Instead of hard-coding policies, I directed the team to build a compliance engine that could ingest configurable rule sets per client. This created short-term overhead but long-term agility. 

  • Launched for normal clients: We did MVP for a few normal clients, followed by extension to our remaining normal clients and used BAU process for the remaining clients. Once the exception configs had been ingested into the system, then went ahead with an aggressive scale up plan launching for the remaining clients within a period of 4 weeks

  • Used feedback loops: Integrated feedback and additional requirements in an ongoing manner
     

R: We launched on time for ~60% of our target regions and expanded to full base within the next 4 weeks, with no major compliance incidents. Engineering velocity improved due to modular rule logic, and our regulatory adaptability became a selling point for new enterprise customers.

Access expert answers by becoming a member
0 likes   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
badge Platinum PM

Situation- This was way back in 2014 when I was working as a product manager for a leading news brand. I was assigned the task for launching a mobile app for one of their flagship news brands

Task- Other than the fact that the business mandate was to launch the mobile version of the app, there was no other details provided both on the business objectives, key features etc.

Action- I started off with understanding the business objectives e.g. engagement and monetization. Next step was to identify the proposed user group , pain points and work with the development team for feature prioritization and implementation. The App was launched on one platform and eventually expanded to Android, OTT and Smart TV platforms

Results- The app did have a low uptake at the first which later improved as we launched enhancement and features. The same app container was then used to launch ~10 additional brands. Today the app has 22 Mn downloads

Access expert answers by becoming a member
0 likes   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs