Design an application that allows Google employees to stay fit and track their health.
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Assumption -
For All Employees(Globally)
Objective - Build healthy Google, by encouraging employees to stay fit(Both mentally and physically)
User Segmentation -
Employees who are already healthy and maintain a active lifestyle
Employees who are healthy but don't maintain a active lifestyle
Employees who have preexisting conditions and need medical help on a regular basis
I will focus on the 2nd segment since I feel this is a primary user segment and most of the employees fall in this category. It will be a attractive segment to build an application around
Needs or Pain Points
Lack of time(Work and Personal life)
Lack of motivation
Lack of correct information or resources
Covid(can't go to gym or crowded places)
Covid(Help in shopping healthy grocery)
Prioritizing #1,#2,#3, since I believe these are the most important needs and addressing these will help our user segment in the long run.
Solution(Healthy Google)
Social Group(Share Pictures, Eating Habits, like, comment shares etc)
Share your stories, FAQ etc
Dedicated time for all employees(30 mins) to workout during the day. Employee get push notification on their Desktop, Email , Chat and Phone
Information Library
Diet related Information
Workout related information
Workout in Team(Programs, Competition etc)
Avg Weight Loss per team
Winner and Prize
Alerts based on how long someone is typing, still (ask them to move) etc
Calendar (Integration), Standing meeting of the week(How much calorie lost, some data etc).
Weekly Email Challenge(Goal of the week for the company etc)
Analytics Tool
The data can be entered manually by the user(Voice to Text) or type or automatically captured through phone if it's with the employee.
Show Metrics compared to your team members(Avg.)
Show metrics compared to your company, location etc)
Avg weight
Charts(Red, Green, Orange etc)
Overall health score etc
Mental Health lot of Apps available (Prefer partnering with Calm, Asana etc)
Prioritization
Google already owns fitbit, that's why I did not recommend any hardware like Fitbit since it will be an overkill. Since we are building this for our employees we want to build this in a cost effective way and launch the product faster and increase the adoption and usage for our employees. Given the above factors I would like to build an App(MVP) with below features -
Information Gallery(Text, Audio and Video)
Programs(Individuals, Team, Company Wide etc)
Healthy Notifications and Alerts
Analytics Tool
Success Metrics
# of Downloads
# of Signups
# of Activations
Avg. time spent(Session Time)
Avg. Programs Enrolled
Avg. # of Program Completed
Avg. # of Badges Earned
Avg. # of Notifications Enabled
Avg. # of Visits per day(Session Frequency)
Avg. Calorie lost
Avg. Weight loss
Avg. Sleeping hours
Avg. # of Hospital visits
2, 6, 10, 11, 12 will be my north star metrics.
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