The Netflix marketing team observed that there are many people ordering food when they are watching movies on Netflix. What is the Product Manager's take on this?

For this I would partner with Swiggy or Zomato or similar players to check their numbers during peak viewing times for users. We can take a cohort of users and check how many of them place online orders when they are actually watching netflix. 

I will look at metrics such as 

• Total Number of online orders during peak Netflix viewing times 

• % of users placing online orders during Netflix sessions

I would also look at 

• % of users placing orders immediately before or post watching Netflix.

All these metrics would show that people generally place orders or like to eat or drink something while they are watching Netflix.

Once the above statement is proved, I would start with some basic solutions

Solution 1 

• Partner with Swiggy and Zomato and start showing discount codes on the screen during Netflix (which can disappear after 5 mins) to encourage users to actually place food orders while watching Netflix. 

  • They can place orders using their phone or any other device if they don’t want to interrupt the flow of what they are watching. 

  • If they are watching Netflix on their phone, an icon can be shown along side discount codes which opens a Swiggy or Zomato widget on Netflix by pausing the movie or show they are watching. Using this widget, with the help of some basic algo, they can be shown their most frequent orders during those times of the day and they can place orders with a single click. 

  • Users can also be given an option to take them to a swiggy app if they want to order something else. 

Solution 2 
 

• During these covid times, people cannot go to movie theatres to watch movies. 

• Netflix can release new content during primetime hours when everybody can together enjoy a movie or a new show.  

• Before starting to watch a new show, people may be prompted to order food, Netflix can show the mini menu from Swiggy or Zomato, basically your food partner. Using this menu, you can quickly order food from your fav places.

• The payment can be simplified by adding an option such as Lazypay which allows you to pay by just providing an OTP if required or sometimes that is also not required if your device is recognized automatically. 

Solution 3

• The above feature can be extended even to multiple families where you can use a feature such as Netflix Party to sync video for all users who have joined to watch the same show or movie similar to a theatre like experience at home. 

• Netflix Party can have intervals while watching a movie where users will be shown a mini menu on the screen and they can order food within the stipulated time just like in a movie theatre and the movie can start after that time ends. 

• During that party, users can even share pictures of food they have ordered while watching the movie on the chat in Netflix party. 

• The users even can schedule a party on Netflix where they plan to watch a movie together with pre-ordering of food and beverages. 

• People can be provided special Netflix discounts for ordering food via that channel so that the channel can be monetized by charging your food partners.