Improve the "Sharing Post" feature of Instagram.

Clarifying questions

• Goal: Increase user engagement =>  what engagement means?

  • Time on feature?

  • Action on feature? => Facebook mission, Leading indicator (More action we do, the more time we will spend)

• Constraints: No

User segments

• Mega influencer (>1M) => they are too busy => very hard to increase their engagement

• Macro influencer (100k-1M) => they are too busy => very hard to increase their engagement

• Micro influencer (10k-100K) => very “middle” btw the number and impact

• Normal people (<10k) => Big Market Size, Have more time to be engaged, less barriers to take a action

Pain point (Impact/ Complexity/ Risk)

• Lack of motivation => MEDIUM - MEDIUM - LOW 

• How to make my post more polished => MEDIUM - MEDIUM - LOW

• Less “care” - interaction => HIGH - HIGH - LOW (look back at the goal)

Solution (Impact/ Complexity/ Risk)

• Existing Follower

  • Mark Viewed and Unviewed posts of each follower (in Activity Page) (M-L-L)

  • Prioritize newbie’s post (M-L-M)

• Other Instagram users

  • Reward System of interaction (H-M-M)

    • Point = numbers of their more interaction

    • Use points to buy vouchers, ads, ...

  • Free 1-2 ads for newbie to push their followers (M-L-H)

  • Find surrounding people (H-L-H)

Evaluation

Recommendation

• High Impact but Risky

  • Find surrounding people (H-L-H)

  • Reward System of interaction (H-M-M)

• Safe and acceptable impact

  • Prioritize newbie’s post (M-L-M)
  • Mark Viewed and Unviewed posts of each follower (in Activity Page) (M-L-L)

• Test the unknown things we don’t know about

  • Free 1-2 ads for newbie to push their followers (M-L-H)

Metrics

• One metrics that matters (OMTM)

  • % increase of actions per user (action is the combination of like, comment, share with suitable weights)

• Primary Metrics

  • % increase of likes per post | per user

  • % increase of comment per post | per user

  • % increase of post per user

  • % increase of following per user

  • % increase of follower per user