How do you improve Instagram's share feature?

Instagram is a photo and video sharing social networking service owned by Facebook. 

Instagram share feature is the one that lets you share posts from other profiles with other instagram users or groups as a direct message or add those posts to your story which can be viewed by your followers.

The goal is to increase engagement on the platform by allowing users to share more on instagram 

Individuals

Influencers/Celebrities 

Brands  

1. The users may like a single post from someone else’s story and would want to share that instead of the entire story. Currently it is possible to share the entire story with someone as a direct message. The users may want to edit the image or video by adding some funny text and sharing on their story or feed. 

2. The users may like a specific thread of comments and would want to share that thread along with the post. 

For example, you like a specific thread of comments on your post and you want to share that with your followers.  

3. There is no option to add multiple photos or videos as separate items from a post to your story.

 For example, you may have visited a new place with a friend and he has uploaded lots of images to Instagram. Now you want to share those images to your story for your followers to see.  

4. There is no way a user can share messages received. 

5. The user cannot share multiple different images at once with a given set of people. 

Let’s prioritize them based on level of pain point and frequency.

1 > 5 > 3 > 2 > 4

Lets focus on 1,5 and 3 for solutions. 

1. One major improvement I would look at is allowing the user to keep adding images or videos to a collection and then give an option to share the entire collection with people as a direct message or add the collection to a story. 

2. Provided a given user has provided permission to allow sharing of stories on feed or as a story, any other user should have an option to share items from any story as a direct message or as a part of his story.

For eg abhinavchitre has posted a story and added 10 items, another user garimachauhan should be able to share as a direct message or a story , any of those 10 items after adding necessary effects and filters with text.

3. When we share a post which has multiple pictures to our story, those pictures should get added as separate items. The user should be able to add text or filters or both to each one of them and share to their story. 

4. User will have option to share messages which have been received 

I would build them in this order : 2 > 1 > 3

Number of collections shared per user per day

Average number of items in a collection

How often do users share collections? Return rates for sharing collections

Number of items from other profiles’ stories shared per user per day - as a direct message or added to their story

Number of users adding items to their story per day

% of items shared where added filters or text were used 

Return rates of sharers