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Estimate the number of coconuts sold in India.

Take the following assumptions

B2C Sale only

Grown and consumed in India no imports, no exports
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Taking in to consideration the assumptions listed i am only considering the consumption at customer level and not at the industrial level,I would like to start my answer by following a bottom up approach.

focussing on a consumption at a district level and then summing up at state level.

Total states in India = 28 + 8 UT

Considering the consumption is higher in southern and coastal states compared to northern states.

So fine tuning the formula , Sothern and coastal states = A.P+T.N+Karnataka+Kerela +Maharahtra+Goa+Gujrat

Rest of the northern states = 21 +8 UT

Assuming each state has on an average 20 districts and each district population is 2lks.

Average family size =4

Higher consumption state calculation 

1. Assuming 50% of families buy coconut every day and average count per family is 2.

2.Total no of families in a district buying coconut = 0.5*50,000*2 =50,000 

3. Overall state wise consumption = 7*20*50,000 = 70 lks

Rest of the state calculation 

1. Assuming 20% of families buy coconut every day and average count per family is 1.

2.Total no of families in a district buying coconut = 0.2*50,000*1 =10,000 

3. Overall state wise consumption = 29*20*10,000 = 38 lks

Total consumption in India = 108 lks

 

I could have done more segregation based on the family income , but just considered the overall percentage of population here.

Would love to get feedback to improve this answer.

 

 

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Hey, good approach handling each state but I am not sure if your structure is mece. You haven't accounted for the increase in consumption due to season, difference in frequency of consumption, also people who drink coconut vs use it for dishes
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