How would you design an EV bike renting application for college students (residing in the campus)?
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Clarifying functionality
People on the campus should be able to rent a bike for their transportation within the college campus. The goal is to ease and simplify moving within the campus
Clarifying questions
1] Could we assume we are designing a mobile app - yes
2] As shared in the functionality, for the driving range I would assume to be within the campus
3] Could I assume we are launching this as a new service - yes
4] For this discussion, can I assume it a closed campus - a Gated campus, just to remove complexity around security, etc. - yes
Goal
Since we are launching this as a new service, the north star metric would be the number of app downloads, Other metrics would be app ratings and miles driven, etc.
User / Persona
1] College Students: Primary age group 20-30, tech-savvy and have low budget spend
2] Professors and other support staff: Varying age group, have higher budget spend than students
3] College authorities - Who want to maintain a clean college campus
4] We as providers- need to ensure the right availability, charging, etc.
I will focus primarily on the college students for this discussion, although the needs and solution should help professors and other support staff as well
User journey
1] Find the nearest bike
2] Walks to the nearest bike
3] Unlocks the bike
4] Wears the safety gear
5] Rides and drop off
6] Marks the ride complete
7] Makes payment based on the usage
Needs /Pain points
1] Need to find the nearest bike
2] Blocks the bike for the ride
3] Walking direction to find the bike
4] Unlocking using the mobile phone
5] Driving direction / optimal route for the destination
6] Need to mark the ride complete for record
7] Understand and a report on driving miles, etc.
8] Simple payment mechanism
Prioritizing the needs
Since we are launching a new service, the focus is on the MVP to find a bike and provide a ride. For this discussion, I will focus on [1], [2], [3], [4], [6], [7]
Solutions
a] GPS on college campus map to find the nearest bike
b] Not just the nearest bike, potentially the right bike (in terms of charge) based on the distance (as certain campuses are very large)
c] If none is available nearby, then provide potential estimated time based on other user drop-offs
d] Block the bike for the ride
e] Walking route to pick up the bike
f] Unlocks the bike, Signals start of the ride
g] Primary CTA to mark the ride complete
h] Report within the app on miles driven, duration of the ride, etc
Prioritizing the solutions
User Impact | Cost of Building Impact
a] H L
b] M M
c] M H
d] H L
e] H L
f] H M
g] H L
h] M M
based on this, i will prioritize [a] [d] [e] [f] and [g] first, followed by [h] [c] [b]
Metrics measurement
Number of app downloads, number of users who have taken the first step in the user journey - of finding the nearest bike, taking the first ride
Summarizing
EV bike renting app, that lets college students find a bike, block, and ride it from point A to point B- Pick and drop off at any location. In the future, they will able to find the optimal route, make payments, join other friends to drive along
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