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You are the PM for Facebook newsfeed. How would you decide between showing events or videos?

Asked at Meta (Facebook)
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category Execution category Product Strategy companyMeta (Facebook)
category Execution
category Product Strategy
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Events - > build community, local -> increase # of friends → user acquisition 

Videos -> provide news/entertainment to users -> increase engagement

 

  1. Showing events : Pro and Con

    1. Build community, increase # of friends

      1. Large # of people connect with more friends, deepen social graph 

    2. Reduces times spent on the site 

      1. Small # of people will reduce engagement 

  2. Metric

    1. # of friend connections increase post event

    2. Increase retention

    3. DAU increase

  3. Optimization

    1. Run A/B with autoplay turned on - Test: autoplay on, Control is autoplay off. Long running A/B

    2. Geo’s 

    3. Segments

    4. new/ existing users

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