Tell me about a time when you used data to influence/persuade people.

It happens in my current role that I needed to create a prototype for the Real World Data MVP for the mobile App. Before I started with the MVP , I needed to see the need for the mobile App as users were already using the web app for the same program.

I used Google Analytics to know more about the needs for the mobile App and got a lot of reasons to present the need to the stakeholders. One of the data which I used was retention rate of the user which was very low i.e. 8% and another data which I used was users by technology.In this case, there were more mobile users as compared to desktop and tablet users.

 

I can say that I was able to justify the mobile App need with the data to influence stakeholders.

I was working on data ingestion for multiple sources and learned while studying the data sources, that there are many data gaps that are introduced over many years, which reduces the data quality.

I understood that several such issues were impacting the downstream processes  like customer servicing channels, regulatory reporting, sales team( incomplete addresses, missing DOB etc)

I documented the size of the data gaps, and identified the processes that are impacted, understood the strategic and regulatory impacts of those. Then I ran the data gaps statistics with legal and regulatory teams to understand the critical ones and which are important to a few operational functions. This way I trimmed down the data gaps attributes to 20 fields.

I presented my findings and legal team suggestions to senior leadership. I proposed 2 solutions to the management and presented the cost and timelines for each of the approaches.

Option1 : Identify the back office team, who can work with customers to fill those data gaps. Mail or PHone, or email whatever is the best/fastest way to communicate. Cost is 10X

Option2: Such data attributes can be purchased, I have already run with legal and secured their blessing. Cost is X

After the Leadership blessing, I performed a POC with a few vendors and went ahead with a contract with one of them and solved the data gaps, and improved the data quality on the identified 20 attributes by 85%.

I also proposed to leverage the purchased data for other processing and expose the data to internal departments.

Requesting feedback on my approach to this behavioral style interview question.

I was working on a increasing the number of subscribers for a dedicated new service website for a healthcare company. The goal was to increase improve user acquisiion, and after a detailed design discussion it was decided to have a "Subscribe to our newsletter" functionality to be included in the footer of the site. However after rolling the feature live, the numbers of subsciers were not increasing as epected.

My job was to understand why the subscriber count was not icreasing and pivot in a direction with the feature to meet the business goal. I spent time with my stakeholders to understand user behavior while spending time on the site. After discussions with my analytics team, I figured that the page depth was only 50-75% on most news articles. Which means readers were not reading the articles completely to reach the footer of the website, thus making the functionality undiscoverable. I highlighted this to the Business stakeholders and we figured that users typically spend between 2-3 mins/article and it is importanct to have character count limit on every article to make sure content is completely consumed. I also ran an A/B experiment with the "Subscribe to our Newsletter" module located in the middle of the article rather than at the end to see if the sbscribers number increase.

 

As a result, the stakeholders aooroved a character limit thus boosting the page depth to 95% for most articles. Subscribers count increased by 35% in the next quarter as a result of placing the module in the middle of the article and making