Design an innovative chat feature.

Clarifying

-          Chat is a way of communication with other people either 1:1 or broadcasting to more than 1

-          Meta  is a bigger umbrella and it has Instagram and whatsapp too, do you want to focus on core Facebook or any other application à Let’s say this is for Facebook

-          Any preference of feature for either web or app à you can choose

o   Let me assume this to be app based

-          Any resource or time constraint à No

Narrowed scope : Build a innovative chat feature for core facebook app

Meta’s vision: Enable people to create communities and better collaboration

Vision of product: Enable people to interact closely and help in building communities

Product goal

Since Meta is a mature product, so at this stage, the goal is engagement

User segment

Age wise

-          Teenagers

-          Young and less experience professionals

-          Middle aged people

-          Retired / Older people

Content consumption / creation wise

-          Influencers – heavy content generator

-          Consumers – consuming content

-          Moderate content consumer

Criteria – TAM | freq. of use | goal

Teenagers and younger people might be using other offering of Meta or other dynamic offerings. However, middle aged people would be the largest user base in terms of chat usage

Current chat analysis

-          See online/ offline status | send audio / video message | share emoji | group call | Screen share  

Pain points or improvement

-          Reactive connects

o   No personalization or suggestion to send a content to someone

-          Funny reels share

o   In WA or Instagram we do forward various funny reels, etc

Criteria – Intensity | Goal

Solutions

1.       Recommender messages [ Impact – M | Effort – L ]

a.       Facebook is data mine.

b.       AI / machine learning to find out the connection strength

c.       Tell you were closed to Mr. A 2 years back. Send this funny message based on past conversation / memory or posts

2.       Code language [ Impact – M  | Effort – H ]

a.       Cryptic language based on certain keys

b.       Propel and propagate new language and build communities

c.       Chances of getting viral

3.       AI assistant [ Impact – High | Effort – H ]

a.       Feed your voice

b.       Then ask Gen-AI to build quirky, romantic, professional message

c.       Review approve and interact

d.       Can do emoji war

Success metrics

NSM

-          #active users and chats using AI assistant

Supporting metrics

-          % increase in chats

-          Reciprocity %

o   % respond back on these AI assisted chats