What are the metrics you will track if you own Google Docs?

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What are the metrics you will track if you own Google Docs?

Asked at Google over a year ago

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ajayg · Answer 1 · 2021-01-13T22:39:40+0000

Define the Product: Google docs helps consumers create documents, use any of the templates, Edit and share document.

Business Goal: Google Docs helps document creation, management and sharing.collaboration is key. Important goal is the ease of use and adoption and engagement via collaboration of the tool.All google docs get saved to google Drive - consumer cloud.

Any particular goal you have? Ask the interviewer - We can go with Engagement metrics

Qs: Are we tracking the metrics on the App or Desktop? - Both

Are we region specific or agnostic? - No specific region

Users Behaviour:

User launches google docs.

User can create a blank document OR use any available Template

User creates a document, edits, can add comments, and chooses to share.

Sharing is done via providing the sender’s email address.

Multiple people can edit the same document.

Google docs are integrated with Google Calendar to schedule document reviews, Google Keep for note taking, and With tools like Grammarly for grammar editing.

Merics:

% of DAU and WAU who download the Google doc app

% of DAU who create a new document

% of DAU, WAU who share the document

% of DAU,MAU who receive feedback on their shared document.(Collaborate)

% of WAU, MAU who utilise Calendar along with google docs to setup meetings to review docs.

Thus total number of documents created and shared per user using google docs on a monthly basis is a very broad metric, it is aligned to company's vision, associated to user engagement and also provides value to end user, thus it is a good primary metric to measure the success of Google docs.

hjc · Answer 2 · 2020-09-16T04:37:10+0000

Product

Google Docs has both Enterprise user, as part of the G Suites, and consumer users, which is free. Here we will focus on the consumer product.

Google Doc allows user to create document/presentation/sheets in Google Drive, edit them in either online or offline mode, share with collaborators to view/comment/edit; user can also visit documents created by other users.

Goal

Google Doc aims to help user create and manage their documents and collaborate with others. The most important metrics are Engagement.

User Journey

User visits Google Docs, either the web page, or the mobile APP.
User create new docs
User share docs with collaborators
User search for existing documents
User view/edit/comment existing docs, either created by themselves, or shared by others.
User move document into trash

Metrics

Acquisition
- # of new Users by channel (Web/Mobile)
Activation
- # of new docs created, by channel, by type
Engagement and Retention
- # of docs viewed
- # of docs edited
- # of docs commented
- # of docs shared
- # of docs moved into trash
- # of active docs per user
- # of shared docs per user
- DAU, MAU
- # of visits per user per day
- Facetime per user per day
- # of churned user (no access in 90 days)
Monetization (skipped due to free offering)

Prioritization

To measure engagement, we can monitor

# of docs created (can not show the collaboration)
# of docs viewed (can show both creation and colaboration)
# of docs commented (result of one use case, comment)
# of docs shared (result of one use case, share)
Facetime (very important, but hard to accurately measure)

Recommendation

I would suggest to use # of docs viewed as the north star metrics. While monitoring Facetime, # of docs created, commented and shared.