Design a product for FB or Google to help people relocate.

1. Doesthis product needs to be designed for relocation needs within specific country? Or it can should take in consideration international reloactions as well.. The reason I am asking this as the needs across different regions can be different.

Lets say that interviewer says , we will start with America as initial market.

2. Relocation is complex- Relocaters have on both social, financial, time management needs. Since the product wil be part of FB, is it ok to focus highly on social and emotional needs?

Lets say that interviewer agrees.,

User groups:

1. Students reloacting to new city for education

2. Individuals moving to new cities for their first job/job changes

3. Families moving to new cities for job changes or other needs.

4. Retirees moving to more slow paced cities or Old age homes.

5. Businesses that help with relocation like movers,

6. Businesses moving to a new location like Tesla moved from California to Texas.

User group priority:

I want to focus on -Families moving to new cities.

Reason: Family comprises of adults and children with different ages, so solving needs for family will cover pain points for other user groups as well.

User Journey:

1. A family member gets an exciting job/business opportunty at different location and accepts the offer.

2. Shares news with his/her family who may or may not be excited. So the individual convinces family members to get on board. Other working family members who are moving may need to find job at new location.

3. Starts reseaching- where to rent/buy home based on financial situation, kid's school, activities for kids, personal hobbies activities, day care needs etc.

4. Decide what items to move to new home, what to donate, what to sell and what to discard and perform activities to make all those arrangements

5. Make arragments for movers, cancel utilities at current home and make arrangements for getting the same at new home.

6. Moves in to new city, get to know neighbors, make new friends

7. Explore new area- restaurants, museums etc. With time, new city starts to feel more comfortable and at home.

Pain Points:

Based on above user journey, user pain points are as follows

1. People relocating need to do lots of reseach based on their family needs. There is no single source that provides information that will cater multiple aspects of family needs. After hours of research, people finalize what nearby area will be suitable for renting/purchasing a home based on commute and finance situation. But there are still lots of unasnwered questions remaining like arrangements for activities for kids, personal hobbies activities, day care etc

2. Other family members need to find new job/business opportunities.

3. School search for kids based on different criterias public, private, school with after school programs or day care etc.

4. Decide what to move, what to sell, donate or discard takes lots of time and effort.

5. Arranging utilities at new place and disconnect the same at current place- where to call or fill in application, get confirmation etc.

6. Time is needed to research what the new city has to offer for differnt family members

7. Need to spend time to make new friends.

Prioritize:

Pain Point #1: High impact for people as finding right home based on information of other social activities will help easy tranistion to newer city. Comparatively less effort to resolve as FB already has Real estate related feature.

Pain Point #2: High impact for user as finding new job in a new city can be over whelming and should take comparatively less effort to resolve as FB already has job related feature already.

Pain Point #3: Medium impact

Majority of public schools are based on home address. Knowing public schools associated to home address will solve needs for majority of people unless they are sending kids to non public schools. This additional information can be easily provided in their Real Estate section.

Pain Point #4: High impact, medium effort to solve

Lots of work involved, so help with where to donate, what movers to use, arrange yard sales to sell unwanted stuff etc will provide lot of insight.

Pain Point #5: Medium impact

Utilities arrangements: Not that much time consuming effort if one knows information. One time phone calls needs to be made and get new and disconnect older .

Pain Point #6: High impact, medium effort. This can be covered under pain point #1

Pain Point #7: High impact, but that is something people need to make effort on their own.

Solutions:

Create section for Relocation where user can add where their current address/zip code and new location zip code of job/business.

1. Find Dream Home : Additional criterias like how much commute time is acceptable, types of activities nearby like base ball practice, day care, etc. This can show properties available for Rent/sale based on all factors with commute time estimates for each.

High Impact Medium effort. Assumption is for MVP, there will be limited criteria factors added.

2. The Real estate home can also provide details on schools like most Real estate websites do. This feature I think already exists in FaceBook.

Medium impact, Low effort

3. Jobs section already exists in FaceBook. This existing feature can be leveraged to connect with Relocation tab where prople can add their job search criteria and get updates from FB as new job is posted. This will be low effort initiative and will provide big help to people using this feature - all under one umbrella.

4. Create Yard Sale feature where user can mass upload pics, description and expected $ for all items they want to sell in one place. This will create multiple post in market place where people can make purchases.

Medium impact, Low effort

5. Find places to donate: FB can show nearby donation places, details of timing, who can pick up, contact info, address etc.

Low impact, Low effort. This feature can be phase 2

6. Utilities: Real Estate section can show home address associated Utility service #s, their mail addresses etc. to get info quickly without having to look on Google.

Low impact, Low effort. This feature can be phase 2

7. Movers: Get Quotes from movers

MVP features will focus first on social and emotional aspect. This feature can be phase 2

Based on above discussion, I will prioritize soltion that have high/medium impact with medium to low effort.

So 1,2,3,4

Metrics: Since it will be a new feature, so I will focus of awareness and Activation related metrics during the initial phase

1. # of users who click on Relocation tab/button

2. % of user who clicked on Relocation tab and initiated any transaction related to creating Yard sale or search job, home etc.

3. % of Relocation active users (who clicked on Relocation tab atleast once) who show interest in any Relocation sub sections- Real Estate, jobs, Yard sales. This will help understand, which feature people find most helpful so future features can help improve popular features and fix non popular ones.

4. To know sucees of each sub feature, # of transactions created in each section via Relocation tab.

North Star metric: #2

Others will be secondary metrics.