Should Google build a video streaming service to compete with Netflix, Disney+, PrimeVideo, and Hulu? If yes, outline the strategy.

I will answer this question as a product strategy question:

Step 1: Clarify qn: 

a) Today Youtube aleady has a transaction-on-demand platform for movies and TV series as well a linear streaming platform, Youtube TV? Is this qn about a new app, if yes, what are the objectives?

b) Is this product designed for  a specific geography or a platform?

c) Is this product being designed for a specific group of individuals e.g. anime,  education or for people with special needs?

Step 2: SWOT

a) Google has a strong streaming services architecture from youtube comparable or better than its competitors, what it lacks is partnership with studios and content developers to sell or create content for them

b) Does it make sense to set up a content factory than embed content from other studios into their platform, if yes; they already do it using Youtube. Is the objective then to create a flavor of youtube for streaming movies. This might confuse users and cannibalize revenue from the youtube platform

c) Google does not have first mover advantage on a custom streaming platform, would it profitable to invest in developing  a brand and carve out users from Netflix, Amazon Prime, Disney+, Hulu etc.

d) or should Google continue leveraging its strength on its user generated video format (youtube) and create features for content packaging and monetization

Step 3: Strategic choices:

a) Create a custom platform for professionally packaged content like the one of Netflix or Amazon Prime. 

b) Create a new channel called Youtube Movies, embed content from studios and charge them a transaction fee

c) Focus on user generated content(like today) & develop the platform to support packing of user generated content

d) Acquire a smaller competitor e.g. HBO or Turner and leverage that brand to sell streaming services

e) Focus altogether on a newer set of users/customers e.g. education, anime, AR/VR etc.

Step 4: Evaluate strategic choices

Step 5: Provide recommendations:

Based on the analysis above, the strategic with highest benefits is to "Focus on user generated content(like today) & develop the platform to support packing of user generated content"