Improve Facebook comments.

Define the product/feature

It is a way in which people express by writing how they feel about a status, picture, advertisement or a post. People can write it, give a reaction etc.

Clarifying Questions:

Are we looking at the Mobile App or Website platform?

I will narrow it down to mobile app as mobile usage has increased in recent times.

Clarify with the interviewer if reactions should be counted as comments?

If the interviewer asks me to make my own assumptions, I will not use reactions in my answer.

What do we mean by improvement?

To increase engagement, increased usage of comments

Goals:

Increase the average number of comments by a user. That is to increase engagement

User group

Power Users- they check Facebook multiple times (More than twice) a day on their mobile devices. They are more engaged on social media.

Casual Users- once or twice a day on their mobile devices

Rare Users - few times in a week. This group would most likely be checking it on their desktops.

I would focus on the Power User category. They are young professionals who are tech savvy and are looking for features that can enhance their experience on Facebook App.

Pain Points/ User Journey

·       There is a ton of things on their wall that they need to go through. They would usually skim through it without paying much attention. The content on the wall can be sometimes irrelevant.

·       Since they are on their mobile devices, it is difficult to type in a comment

·       They do not know what to type on a particular post, status or a picture

·       They are concerned about how their comments can be construed.

·       Their Phone battery runs out.

Prioritize pain points:

Based on the impact to user, and the effort I think I’ll prioritize

·       Since they are on their mobile devices, it is difficult to type in a comment

·       They do not know what to type on a particular post, status or a picture

·       They are concerned how their comments can be construed.

Solutions:

1.     Using AI develop Customized auto-typed comments. For example if it’s a friend’s anniversary/marriage, have an autotyped congratulatory messages. The user can select the message and send it across.

2.     Using AI, have a repository of past comments by the user and show it to the user when they are about to comment.

3.     Sometimes when they are concerned on how the comments can be construed, they can restrict the audience to friends only, or friends except.

4.     To link Bitmoji to the comments, so their comments can feel more personalized

5.     If the post is on an advertisement product like a pair of shorts/ T-shirt or something, Have autotyped comments like, add to the wish list, need to upgrade etc., I’ll pass. This would also help the merchant to get a consumer perspective for their product

I would prioritize 1, 2, 3 as my solutions based on the impact to the user and the effort to build it.

Success criteria

Primary Metrics

Change in the Average Number of comments in a month in the power user category where the feature was installed.

Secondary Metrics

Number of users who used the new feature for the first time and commented

Test and Control Populations:

Difference in time spent on Facebook between people who had this new feature vs not.