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Compare Amazon Prime, Netflix and Hotstar. Which is your favorite and why?

Asked at Netflix
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category Product Strategy companynetflix companyamazon
& 1 other company
Asked at
& 1 other company
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Answers (1)
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How I'd answer this product strategy question.

Clarifications:

1. Before I answer, I would like to know whether you want me to compare these 3 products as an end-user / consumer or as a product manager?

Interviewer response: As a product manager

2. Okay great. Do you want any specific area to be compared with among these 3? Such as content quality, monetization models, app features, etc?

Interviewer response: Please do a holistic comparison. If not, at least monetization models.

3. Sure. Let me try to cover all 3. Give me a moment to structure my thoughts.

Framework:

I will be following a 3 step process.

 - Compare the top 3 buckets (content quality, monetization models, app features)

 - Pros and Cons

 - My recommendation

Is that okay?

Interviewer response: That's fine.

 

Content quality:

 - Popular global content (NetFlix - 4/5, Hotstar 4/5, Prime 4/5)

 - Popular regional (india specific) content (NetFlix - 3/5, Hotstar 4/5, Prime 3/5)

 - Content categories (sports, movies, web series, news, etc) (NetFlix - 2/5, Hotstar 4/5, Prime 2/5)

 - Genres (Drama, Thriller, comedy, etc) (NetFlix - 4/5, Hotstar 4/5, Prime 4/5)

Clearly, the winner is Hotstar as it has better regional content as well as more content categories. 

 

Monetization models:

 - Ad-supported free content -  (NetFlix - No, Hotstar - Yes, Prime - No)

 - Subscription (monthly & yearly) -  (NetFlix - Yes, Hotstar - Yes, Prime - No)

 - Subscription (yearly only) - (NetFlix - No, Hotstar - No, Prime - Yes)

Since Hotstar offers free to access to most of its content (except premium), it's natural to have a high user base in a cost-conscious and regional content-driven country like India.

 

App Features:

 - Content discovery  - (NetFlix - 4/5, Hotstar 3/5, Prime 3/5)

 - Content Access  - (NetFlix - 4/5, Hotstar 4/5, Prime 4/5)

 - Streaming quality - (NetFlix - 4/5, Hotstar 3/5, Prime 4/5)

NetFlix is better in all aspects and hence the most likeable product. 

 

Recommendation:

Although NetFlix has better app features, I would rank Hotstar as my favorite app as a PM due to the content and monetization models.

 

 

 

 

 

 

 

 

 

 
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Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs