How would you improve Google Hangouts?

Clarification Qs:

1. What is it that we are attempting to improve? - Assumed revenue
2. Is it scoped to a particular segment of the market/users? - No
3. Is it for a particular platform? - mobile/desktop - No

Google Hangouts description: It is a product that allows users to communicate with one another over chat messages, audio call and video call. Group calls are also possible. There are special versions of this product for education and enterprises. Users can share docs, images etc and also share their screen

What is the problem that Google Hangouts solves? : Enabling communication with one or more users and collaboration

Goal for improvement is to monetize it and increase revenue.

Personas:

1. Business professionals 
2. Students
3. Long distance couples
4. Health professionals
5. Gamers
6. Shoppers

I want to focus on shoppers as the product is already quite mature and serving the #1, #2, #3 personas well.

Shopping/Fashion industry is a multi billion dollar industry alone in the US and even if we get ~10% of the business, we are talking about hundreds of millions of dollars.

The criteria I used to prioritize the above is : Most market share, most impact, willingness to pay

Usecases/Needs

Now, let's look at the usecases/needs for this persona, keeping goal of the product in mind:

1. Personal shopper: Need expert and professional opinion on what to buy - what's the latest fashion, trendy 

2. Friends and family opinion: Need others' subjective opinions (family and friends) on what to finally buy, what looks good

3. Make videos and share with others about the collection they own

4. To look at all the options at a store/interact with the store while sitting at home

Prioritized based on impact on user and impact on product as a whole:

I will be going ahead with #4 : To look at all the options at a store/interact with the store while sitting at home. As for the other pain points, i dont see much of scope from a reven stand point as it is either not very impactful or there exist other solutions like simply video calling or reading up on blogs.

But a big need for shoppers is to get to know all of the options at a store without going in. This saves time and energy for them even if it means splurging a little extra $$

Solutions:

1. On-call advisor: Stores will have a dedicated hangouts chat room wherein users can ping then and ask questions pertaining to their store or items that they carry, discounts etc. This can be also done through bots with google assistance before the store person comes online. (at some point users pay for this)

2. Using AR: Store apps/websites have Hangouts extensions and user can try out the items on their avatar or an image of themselves live. This will help users to try out items from the comfort of their homes. (at some point users pay for this)

3. Host video tours: Have google calendar integration with hangouts and allow users to book appointments for stores to show their collection in the form of a video tour. (at some point users pay for this)

Prioritization matrix:

Go-to-market strategy: 

Right off the bat, there is no incentive for the stores to pay for this service and have hangouts integrated with their app or site. So fiurst step is to acquire a large user base who adopts to this feature which will then compell stores to also adopt and can be turned into a two-sided marketplace with integration of Google Pay as well.

So to do so, we need to incorporate ML and google assistance at the beginning that would present to users the choices with the items they are lookign for and AR technology will help the users to try on the items. At a later point, we can integrate the #1 and #3 solutions into this which will involv the stores too and eventually both sides start paying.

High tech is involved and probably, will take more time to develop but it is high reward if we get even a small % of the market share.

Thanks