How would you grow the number of Instagram users?

Question

How would you grow the number of Instagram users?

What are some product strategies to grow instagram user base

Asked at Meta (Facebook) over a year ago

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pavan roy · Answer 1 · 2022-02-18T16:22:14+0000

Clarifying Questions:

Users as any users or only paid users such as influencers/merchandiser? Any users

Active users or just app downloads on mobile? Active users

Are we looking at Feed-related initiatives or shopping related initiatives to grow the userbase? You decide

Product description

Instagram is a social media platform for sharing photos and videos.it is a popular way to connect with brands, celebrities, thought leaders, friends, family and merchandisers etc.it has a vast array of features such as capturing photos, short-form videos, live streaming, shopping etc.

Mission: to capture and share the world’s moments

Goal: Grow the Active users including paid such as influencer and merchandiser and free users for Instagram

Strategies to increase the userbase

Instagram is already in growth stage with 1 billion users but still there is scope for growth in userbase.

· Improve the product discovery: Maximize the product visibility using the search engine optimization which will make the product easier to discover on Google/Bing web search, Play store, app store.

· Simplify the sign-up process: instead of users create username and password specific for Instagram, we can use the existing google/apple/twitter/Tumblr accounts to sign-in which will lower the barrier to sign-up and drive the userbase.

· Assistance Program for Elders: Create assistance program for Elders to use Direct messaging and Post feature like Google Assistance which will empower them to use Instagram like WhatsApp. This will create another userbase for Instagram.

· Location specific suggestions: Shared Photo/videos with location attracts the user to visit the locations. Instagram can tie-up with local tourist agency/Airbnb to help the user in visiting the locations with his friends/families which will grow the userbase.

· Influencer based program: Encouraging Celebrities and thought leaders to share his moments and motivating thoughts specific to user on regular interval through short-form videos, live-streaming, posts will motivate user to engage with the Instagram. This will attract the more fans of influencer on Instagram.

· Brand based program: Brand based Advertising program will attract more user towards its product and increase engagement with Brand. This will increase word-to-mouth referral program among Brand’s user which will increase userbase of Instagram.

· Shopping Experience: Good shopping experience with latest trending items will increase engagement among users and continue engaging and purchasing product through Instagram. This will motivate another user to do shopping through Instagram hence increasing the userbase of Instagram.

Evaluating Strategies

Strategies	User Impact	Cost	Trade-off
Product Discovery	High (increase the traffic at the top of funnel)	Low (Need to optimize for search items)	NA
Simplifying Sign-up	High	Medium (Need to integrate with third party API)	If user delete third party account, it will impact the Sign-up process.
Assistance Program for Elders	High	Medium	NA
Location specific suggestions	High (increase of chances to visit the place)	High (Need to invest in collaboration resources)	Ability to find the hotels who want to show interest with Instagram
Influencer/Brand based program	High (This will continuously motivate users toward Instagram)	High (need to invest in Sorting the Feed through AI specific to users)	Irrelevant Post will demotivate the userbase.
Shopping Experience	High (user will find latest trend items)	High (Need to Continuously update the items)	Faulty products can give bad experience.

If I have to prioritize the solutions, I would focus on Influencer/Brand based Program and Shopping Experience which will help user to keep motivated and be updated with latest trends.

tarun myneni · Answer 2 · 2022-09-01T23:12:10+0000

clarifying questions:

any particular use case or social demographics!

no

Framework:

I would understand the pain points of users and zoom in and out of them.

1. Zoom in core users

2. Zoom out core users

3. Zoom in Non core users

4. zoom out Non core users

lets see pleasures and pains of each of them. so, we can try playing on our strengths and streamline the pain points.

1. ZICU:

Content creation
following content or updates
messaging
Entertainment
shopping
audience on other platforms

2. ZOCU:

they still use other platforms. ex: tinder, amazon, youtube, soundcloud, netflix.
spending too much time on platform

3. ZINCU:

waste of time
other forms of content. ex: books, music, games etc..

4: ZONCU:

not on social media. never liked it.
fans/cults of other apps
find it too distracting

Prioritization:

all these looks reasonable but working on things with low effort and high return are encourages.

also adding elements of joy, motivation would work for core users.

so to working on providing other forms of content and also making a way to look at limited posts/reels would be helpful and users might find it less distracting.

Summary:

to improve the growth of users on instagram, we tried seeing the painpoints of both core and other users. from that we can see working on things that matter to bring users.