Improve the current iteration of Snapchat to compete with the likes of Instagram and TikTok.

Improve the current iteration of snapchat to compete with the likes of instagram and Tiktok

Interesting question. Before I jump into solving the problem, I would like to understand more about the problem statement. That works right?

Interviewer: Yes, Absolutely!

Snapchat is the product where people can send instant status or stories to their friends. This is my understanding of snapchat works, this is the product that we are talking about right?

Interviewer: Yes.

What is the objective of this improvement, What is the goal of this improvement?

Interviewer: Our Goal is to increase the market share of Snapchat as a social media platform and thus competing with the current ones in the top: (Instagram and Tiktok)

Since we are talking about the market share, I am gonna assume it is India, but Tiktok has been banned in India, so I will consider the behavior of audience when tiktok was working in India.

Oh, Got it. Are we looking at any particular metric to move? or is it going to be northstar metric, which will be Weekly Active Users.

Interviewer: Yeah, let's increase the metric Weekly Active Users.

Got it. my approach is going to be understanding why people are preferring Instagram, Tiktok and What are the needs of the users and where snapchat is lacking or the gaps snapchat can solve.

Firstly to talk about the userbase:

Instagram has a wide range of audience from all the ages in all places of india and people use Instagram for connecting with their friends and follow their favourite celebrities and content creators.

Users of Tiktok mainly use it for content consumption during free time and the short form content is infact quite addictive.

Where as the cue to open the snapchat is just to maintain the streaks after one point of time, and user often gets irritated or don't like to open the app once they lost the streak. I feel Snapchat is lacking in the aspect of content creation which make the users stick to the app. Increase the content creators on the app, it will eventually increase the consumers.

Then the real question comes, What type of content?

Short form video content has proven to be very successful in India, so onboarding regional content creators who has quite a good amount of following on other social media platforms to snapchat by providing them incentives might work to an extent in increasing the weekly active users of the app.