Design a healthcare product for immigrants.

1. Clarify and restate the problem 
   • Is there a gap in the market that we're trying to address with this product?
   • Healthcare is very much correlated with country or state regulations so assuming for the purpose of this interview we could focus on the US since it is the land of immigrants
   • Illegal immigrants and short term visitors are not part of the scope as user needs would be very different.
   • Problem statement (based on the above assumptions) - Immigrant individuals or communities currently don't have access to affordable and reliable healthcare in the US
2. Mission - Our mission here is to provide access to affordable and reliable healthcare across all eligible immigrant communities
3. Users & Customers - A) Definition - The users and customers involved in this ecosystem are going to be as follows:
   • Healthcare insurance providers - Small companies to large insurance providers for immigrants
   • Immigrants - This could be varied personas
     • White-collar professionals - Professionals typically have healthcare insurance and accessibility through their 
     • Blue-collar workers - Workers with low-income jobs typically working for manual labor
     • Dependents - Dependent on someone else in the household typically for their healthcare
     • Unemployed workers - Unemployed and run on unemployment benefits and currently don't have access to healthcare
   • Healthcare providers - This would include medical professionals, doctors, hospitals and other medical centers

          B) Customer segment prioritization - Healthcare providers typically are involved only in treatment and consultation and billing/insurance is usually dealt with separately, hence we will not focus on this segment. Moreover, White-collar immigrants who already have access to healthcare should not be the target segment. The core segment we could focus on is an immigrant with little to no access to affordable healthcare which could be multiple cohorts of immigrants 

4. Customer pain points - 

Immigrants (Some blue-collar workers, Dependents, Unemployed)

• Affordability - As an immigrant who might or might not have access to healthcare getting treated for any kind of symptoms is a nightmare as healthcare in the US is very expensive even after co-pays. Also, in the case of blue-collar workers, there could be high monthly premiums for insurance.
• Uncertainty - Without access to proper healthcare and benefits, they are always anxious and uncertain on how to manage when they really need to go for getting treatment, having a baby, getting their old grandparents treated, etc.

1. Small & local insurance provider onboarding: Focus will be to get 3 key attributes - Average monthly insurance premium, coverage in terms of conditions and medical centers in their local communities. 
2. Individual sign-up and onboarding: While onboarding we would need either run a credit check, ask for account details or proof of income 
3. Local recommendations - Connecting insurance providers and individuals as much as they can to further build trust we would provide local recommendations to users
4. Visibility across both sides of the marketplace - Requires a great deal of heavy lifting in data collection as well as regulatory compliance we would provide sample bills from local centers for most common symptoms (post coverage) to individuals. As well as we would, provide a scale of credit rating to insurance providers.