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Approach that I would use
1. Follow up questions to understand problem better and establish the business goal and define user segments
2. Map out the user journey and pain points
3. Brainstorm solutions
4. Prioritization
5. Success metrics
Follow up questions and business goal
Candidate: Are we looking at the physical or digital product?
Interviewer: Upto you
Candidate: Should we focus on the standalone product or product integrated with existing google apps
Interviewer: Upto you
Candidate: I assume the business goal is create a product that is accessible and equitable for the underserved customers in the market.
Interviewer: Sounds good
User segments
Color blind
Fully blind
Visually capable caretaker
I would desgin a product that is suitable for fully blind users, by virtue of which the product can be accessed by other user segments as well.
User journey
A. Access the physical/digital product
B. Select a date and time for the alarm
C. When the alarm goes off, snooze or turn-off the alarm
D. Repeat steps A-C
Pain points
A. Unable to use the visual cues to access the alarm
B. Unable to see and select the date and time
C. Difficult to use the visual cues to snooze or turn off the alarm
Solution
Since the visual sense is impaired for the blind people, I would create a product that can operated by the voice and touch (gesture) inputs.
A. Create a wrist band that can be easily worn by the user. Blind user can easily use the touch and voice to interact with the product. Blind user can wake the alarm just by a little tap.
Wrist band will send a haptic signal to send a feedback to the user when it is awake.
B. Blind user can use a voice input to select the data and time of the alarm.
Wrist band will confirm that the alarm is set using the voice/haptic output signal.
C. When the alarm goes off, blind user can tap once to snooze the alarm and double tap to turn-off the alarm
Again, user will receive the confirmation signal through haptic and voice outputs.
Prioritization
Solution | Effort | Impact |
Wrist band activated by touch to access the alarm | High, need to develop and manufacture new psycial product | High, will help underserved users in the society |
Voice controls to set an alarm | Low, can easily integrate google assitant into the product | High, voice input method combined with haptic/voice confirmation signal is suitable for blind users |
Gesture control to snooze/turn-off the alarm | High, need to build sensors to create gesture controls | High, gesture control is key to serve blind users. |
Sucess metrics
A. No of units sold, and its trend over time; market share of the product
B. User adoption- no of users that use the product
C. User rentention- average number of weeks that a typical user uses a product for
D. Revenue from the product sales
E. Number of products sold through referral which is a good proxy of the user satisfaction
Design an alarm clock for the blind
Clarifications
- Why are we designing this? To make things possible
- Who are we? We are a startup focused on helping blind people
- What is our goal -> Improve the quality of life for the blind people
- What is the definition of blind - Fully blind, partially blind --> Both
Problem space
- Blind people have challenges with using existing alarm clocks.
- They need help in getting tasks done
Goal / Mission
- Improve the quality fo life for the blind folks
- Drive unit sales / adoption of the product
Segments
- Fully blind - these are people who cannot see anything and are unable to function
- Partially blind - People who have some level of sight but
From the above two, I am going to focus on the fully blind folks because I feel that would impact and improve their quality of life more. Also, solutions for the fully blind would be workable for the partially blind.
Pain points
- Setting an alarm is difficult for me and I need to ask for help
- I want to change my alarm based on days of the week but it is challenging for me to do
- My cellphone isn’t a reliable replacement for alarm clock as turning off the alarm is challenging and I dont always carry it with me
- I want to be alerted at different times each day for different tasks at different times but that is not possible without setting multiple alarms
Most of these pain points are around interfacing with the alarm clock (seeing time, being alerted, manipulating the clock). To have the biggest impact on the user I am going to focus on solving for pain point #4 - Getting an alarm clock that manages time and alerts the users for tasks through the day.
Solutions
- Phone Connected Alarm
- Voice controlled alarm clock
- Gesture controlled alarm clock
Thinking through these options, I am leaning towards solving for a phone connected smart alarm clock.
I believe that would have the highest impact on the user, aligns with our goal, and uses the information on the phone to notify the end user.
For instance, It would be safe to assume that most blind people have a smart phone. I would create an alarm clock that connected with the Calendar, Email and Maps app on the smart phone. The blind folks can use the smart phone via voice and all apps data would be in the alarm clock. This alarm clock would provide alerts based on events and tasks stored in the phone apps.
From the user perspective, it would give them an time keeping / alerting assistant for tasks and activities.
Design an alarm clock For the Blind?
Goal: Design a clock that can be used by a set of blind people to set up times to wake up
Success: Blind users would be able to easily setup times to wake up and shut down the alarm. Allow them to easily discover the current time, reset the time to a different time, set the alarm to a different time.
User: Blind User and Non-Blind Caretakers
Constraints: Mechanical or Digital (assuming either or)
Key user problems for the primary user (Blind)
Can’t see
Can’t read regular characters and settings on the alarm
Can’t be sure if the alarm is set up correctly
Can’t reset the alarm, or set the time
Potential Solutions:
Discover alternative methods of interaction with the clock
Braille
Audio
NLU - Like Alexa
Potential Features:
Electro-Mechanical Design
Supports braille based key actions - set time, reset time, change alarm time, disable the alarm
Supports auditory feedback and comms - will speak as the time is being reset
Also supports regular visual features for alarm clocks
Fun Features - Records voice for a specific type of wake up, plays radio channel for wakeup
MVP
Start with mechanical design with braille signs
Add audio feedback to key actions (phase 2)
Add Alexa like integration (phase 3)
Clarifying questions:
Why are we building this
Is this product for Fully Impaired (FI), Partial Impaired (PI), color blind, or all 3.
Are we building a hardware company or a software company
Are we building just the alarm part in a clock or a complete clock
Are we building the alarm in a physical clock or the alarm functionality in a cell phone or other devices as well
Answers:
We are building a physical device/clock to improve the quality of life for blind people. All 3 user groups can use the physical clock.
Assumptions: Since we are building an alarm functionality the clock needs to be small can be held by the user in hand and should be within the reach of the user. The user should be able to place the clock as per their requirement with the ability to move the clock as required. The user may want to take the alarm with them in case of travel.
User Segments:
As mentioned, the alarm needs to be designed for FI, PI, and colorblind people
User Needs for Normal People (Sight-abled)
See the current time
Set an alarm
Stop the alarm
Pain Points for Fully and Partially Impaired and Colorblind
Determine the current time
Setting the alarm
Identifying the stop button for alarm
Moving the alarm from one place to another without damaging the alarm
Prioritization
Needs | Impact | Priority |
Determine the current time | High | Must Have |
Updating the time | High | Must Have |
Setting the alarm | High | Must Have |
Updating the alarm | High | Must Have |
Snooze the alarm | Medium | Nice to Have |
Stop the alarm | High | Must Have |
Disable / Cancel the alarm | High | Must Have |
Solutions
Needs | Solution 1 | Solution 2 |
Determine the current time | Audio – The clock reads out aloud the current time when user presses a designated physical button on the clock. | Audio – The clock reads out aloud the current time when user presses a designated physical button on the clock. |
| The clock can notify the user every 30/60 mins. | The clock can notify the user every 30/60 mins. |
Updating the time | Implement a voice-enabled functionality to set the time as per user request | Provide physical buttons to set the time. The physical button should have a symbol designed using braille language Inconsistent symbols and change due to wear and tear, and physical damage may impact this functionality and user adoption. |
Setting the alarm | Implement a voice functionality to set the alarm | A dedicated button with symbols designed using braille to set the alarm.
|
Snooze the alarm | A physical button having an appropriate symbol (designed using braille) to snooze the alarm | A physical button having an appropriate symbol (designed using braille) to snooze the alarm |
Stop the alarm | A physical button having an appropriate symbol (designed using braille) to stop the alarm is more convenient than voice-enabled functionality | A physical button having an appropriate symbol (designed using braille) to stop the alarm is more convenient than voice-enabled functionality |
Disable / Cancel the alarm | Voice-enabled functionality to disable the disable/cancel alarm | A physical button having an appropriate symbol (designed using braille) to enable/disable the alarm |
Since the focus is on user acquisition, we can go with Solution 2 as it seems to be a cost-effective and cheaper than Solution 1
Metrics:
Considering this will be built in a physical clock
# of purchases made
# of items returned as physical damaged
# of complaints due to alterations in button symbols due to wear and tear, extensive use
How would you design an alarm clock for a person with a visual impairment?
Alarm Clock features
1. Set frequency-based alarms for X activity, wake up, reminders etc.
2. Set alarms for a one-off activity
User personas:
1. Visually impaired – fully
2. Partially impaired
3. Color-blindness
Market Size in the USA
1. 330MM USA population, 1 in 1000 faces a visual problem,
2. 330,000 users are visually impaired
Pain-Points
1. User is not able to locate the clock in the house
2. User is not able to operate the alarm, because of being visually impaired
Solution -
1. Develop a voice-assistant Alarm clock along with the manual operation, which can operate in a range of 60-75 ft
2. Configure voice identification for a specific user
3. Moon-shot -> Set white noise, sleep assistant Music. IoT enabled to capture of the data with user preference.
4. Add world clock features, time in London? time in New-Delhi
5. Set Stop-Watch/Timers
6. Customer support
Prioritization
Solution | Level of Effort | Level of Impact | MoSCoW |
1. Basic clock with Voice assistant | High | High | Must DO |
2. Voice auth/config | Medium | High | Must Do |
3. Whie-Noise | Medium | Medium | Could do |
4. World clock | Medium | High | Should do |
5. Stop watch | High | Medium | Could do |
6. Timers | Medium | Low | Could do |
Metrics
1. Number of clocks sold per year
2. Clocks sold via referral (user satisfaction, referral)
3. Buyer’s reviews on Amazon/ebay/ and other marketplace, product rating
4. Market penetration
5. Number of times clock used per week.
Summarize
To summarize, I was tasked to design the clock for the visually impaired, my recommendation is to build a voice assistant clock that shall be authenticated to a specific user when operated via voice.
- Initially I have a few questions
- Is there any constraint on if this need to be digital one or analog one?
- Can this watch be electro-mechanical?
- Source of energy for this device?
- Who will be the primary users for this device?
- Population with 100% visual disability
- Can they have other kinds of disabilities like hearing, speaking etc?
- Partial visual disability
- People who are born with visual disability
- People who were not born blind
- Population with 100% visual disability
- What are the current solutions that I am aware of?
- Braille watches, mechanical
- I will primarily focus on a user group with following characteristics:
- Population with 100% visual disability
- People may or may not have the visual disability by birth
- I am focusing on the population who are visually disabled and may or may not have hearing and speaking disabilities as well
- Needs of the user
- Need to know the time
- Set alarm
- Reset/ Change Time in watch
- Solution(s) and Feature(s)
- Mechanical watch with some digital features like talking watch mode
- The watch can operate under 2 modes:
- Braille watch mode
- This feature will help the visually challenged users to read the time in hours and minutes using braille letters
- Based on the time the digits will keep changing
- The time in braille letter will show up to be felt by the tactile senses of the user, only if they request for the time. May be they will need to press a mechanical button.
- This can be even voice enabled
- Voice enabled mode cannot be utilized by visually challenged population with speaking disability
- This can be even voice enabled
- Talking watch mode
- This feature cannot be used by visually challenged users with hearing disabilities
- Even the visually challenged population with no hearing disabilities may feel uncomfortable to use in situations when silence needs to be maintained
- Braille watch mode
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