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Clarify the situation
How old are “kids” referring to?
What would be the goals of this product? Is it a new idea focusing on Acquisition and Activation of new users?
Identify the Customers
Products for kids are used by three types of people
It’s a unique situation because although the main user is the child, the purchaser is the parents. So the Acquisition and Activation should be focused towards the parents while the engagement aspect should be focused towards the child.
Report the needs of the customers
I want to walk through the goals of each segment of the customers and then focus on one person
1. Goals of the kids is to be entertained
2. Goals of the Parents is to keep their kids entertained, educated while being safe and within the boundaries of what the parents are comfortable with.
3. Teachers would want any product to aid in the lesson
The customer and the customer goal I would want to focus on would be the teachers. I believe educational products are easily targetable as they are also bought in bulk and if standardized in a school, can touch many students.
Expanding on the needs of the teachers, I’ll scope the scenario down to hone in on the right segment.
I will focus on the homeroom teacher teaching a class at the age of 5-12, the elementary school years, mainly because this is where children learn the foundational skills including basic knowledge and insight which AI can emulate with low cost today.
A classroom has students following the curriculum at different speeds and different levels, and AI can be handy assisting the teacher to ensure that these students’ questions are answered, their confusions explained without taking away the time and resource from the rest of the students.
L: List the Solutions
The AI assistant per student can be assigned per student with a screen and an mic input with an earphone output. Baseline it should have these functionalities
1. Automatically take diction notes by the teacher
2. Have outlines of the notes that the student can trace later if they missed writing the notes down
3. Understand the words in the notes so that the student can select it to listen back on the explanation of it later
4. Keep track of all assignments and their due dates
5. Notify the teacher if a student is having a hard time specifically
To go forward, we can expand the AI product to deal with students with cognitive limitations
C: Cut through prioritization
Setting up the school with the product
Automatically take diction and outlines the notes
Understand the words in the notes so the students can dive in depth
Add features to handle cognitive limitations
Value to the Students
M, High for some
Value to the business
M (?) barrier of entry, barrier of exit, covering a niche market
Cost to the students
Cost to the business
H (Additional clinically researched features)
Risk to the user
H: If the AI doesn’t make a big enough impact as they had hoped to
Risk to the business
H It would be a waste of money if the teachers turned it off thinking that it hindered a student’s learning capability
I believe item #2 and #3 go in hand while #1 is the key to a market acquisition. Therefore #2 and #3 should be used as a value prop to reach the goal of #1
E: Evaluate the tradeoffs
Portability vs Staying at home
Longevity vs Longer Engagement and flexibility
Manageability vs Security
Investment into the Education Sector vs Return (market is smaller)
S: Summarize the results