How would you increase the revenue of Swiggy by 4x?
Asked at
Suprdaily
5.3k views
5.3k views
5.3k views
How to answer Problem Solving questions
Interview Guide
Answers (2)
Access expert answers by becoming a member
You'll get access to over 3,000 product manager interview questions and answers
Recommended by over 100k members
prashantso
Gold PM
Gold PM
Swiggy is a hyperlocal company, which currently operates in three verticals --
- Food Delivery
- Swiggy Go - Pck up and drop
- Swiggy Grocery
To increase the revenue of swiggy, we can,
- Either increase the number of orders
- or Increase the Average Order Value
- Or increase both option provided above
Lets focus on increasing the number of orders, orders can be increased in 3 ways
- Inprove Conversion in current bussiness unit
- Increase geographical reach of a business unit
- Launch a new category of business
Lets focus upon the Improving conversion in current bussiness unit , Lets assume we are focussing on Food delivery vertical.
Underatanding Pain Point -
User Persona - higine lover
Pain Point -
- Usually orders twice a week
- does not order frequently because want to eat good quality and higinic food
- Does not know how the restautant prepares the food and do they use good food quality or not
Solution -
Rate each restaurnt based on standard higine procedures followed, and quality of ingredients used
Changes to the product -
- For each restaurat, satisfying some standards set by swiggy, provide a 'Higine' tag agaist restaurant
- Promote the higinic resutaurants in the restaurant listing
- provide option to filter based on higine
- higine based notificatiion
1 like | 1 feedback
PM
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
Mohit Khatwani
Gold PM
Gold PM
How would you increase the revenue of Swiggy by 4x?
- When you say revenue what do you mean by revenue ?
- Means Total GMV
- Why this number of 4 X is there a issue that we are facing or do we have any such targets
- yes ita target
- is there a timeframe to grown the revenue ?
- year or 2
- What about geo location
- We can focus on india
- Guessing there are no constraints to the project?
- no
Currently swiggy app does the following allows resturants owners to list the resturatnts and users can order from the app. The resraturants can be filtered basis rating, location , veg/non veg . user also has the option to search a food item or resurant name. Users can track the order basis the inteligent tracking sytem which takes in to acount
1) Riders time to reach the resturatnt
2)time to prepare the food
3) Time to deliver from resturant to users location
4) + buffer time
5 ) displays maps of live tracking
Other than this swiggy has insta mart services like quick commerce for groceries and daily consumeables like milk and others . There is swiggy gene, and than dineout service which gives you coupon
Lastly recently thelaunched mini where can sell products online
For the sake of this exercise i am thinking to follow below structure
Mission , Company Customer , Strengths , weaknesss, Strategy - does this structure sound ok ?
Mission - To make delivery experience the most covnient and affordable for users
Customers - Swiggy customers are dividde in 2 parts
| Type of users | b2c |
| resturant owners(cafe, fine dine, Cloud kitchen, qsr like mc donalds etc) | high frequency users(users who order at 5 times in a week) - Techsavy prefer convineice over cost, Genz, Millenials (office going population) |
| Grocery and daily item supliers | Mid Frequency users(once 15 to 30 days) - Order when its required , when there is no food, believe in saving money, genx |
| Dropshippers/individual sellers who want to sell product | Low frequency users (once in 3 to 6 months) (low spenders) |
Company - Is known for its delivery service and we spoke about the company in deltail above
What are strenghts
- Strong delivery fleet to deliver orders throgh 2 wheelers
- Tracking algos to predict delivery time
- Funds
Weakness
- Over commitent- display orders in menu and than post order confirmation they canel it -
- Profitablity is a question right now with lot of preasure from its competitor zomato
Strategy
From a strategy point of view if you think about it i think they are very evident that they have done a good job when it comes to building great network of delivery feel so i am thinking what could be next move
| Sol | Prioty | Reach | Impact | UIUX | Effort |
| 1) Opening a delivery bussiness like dunzo/borzo - when orders are picked from users place and delivered at a desired destination- Like courier | Priorty 1 | Large | Large | Easy to replicate(medium) | High |
| 2) Can get to tranportation of users like uber cars/bike - only thing is that i think requires lot of capital and with funds of swiggy it might be possible but considering already so much competition from uber/ola and now gensol enginnering (blue smart) it seems to be a very competitive market | 2 | Large | Medium/Large | Easy to build (medium) | very high |
| 3) Order your own chef - premium service could be intresting proposition (celebrity stuff ) | 2 | Large | Medium/Large | Will have its challenges (High) | High |
| 4 ) Delivery companies like shadow fax or ship rocket | 2 | Large | Medium | Too much competition and thin margin(high) | Very High |
Considering above factors i feel option 1 makes sense, they can diverisfy and see how the performnce is and judge the product market fit
Sucess metric
- no of oders per day per user - north star metric
Other metrics
- DAU
- MAU
- Timespent
- Type of orders
- Avg Distance of pick up
- Avg distance of delivery
- Total distance
0 likes | 0 feedback
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
Top Suprdaily interview questions
- How much money does India lose due to traffic congestion?4 answers | 2.9k views
- See Suprdaily PM Interview Questions
Top Problem Solving interview questions
- A metric for a video streaming service dropped by 80%. What do you do?50 answers | 135k views
- You launched a new signup flow to encourage new users to add more profile information. A/B test results indicate that the % of people that added more information increased by 8%. However, 7 day retention decreased by 2%. What do you do?29 answers | 28.8k views
- Drivers are dropping out of a city on Lyft. How do you figure out what's going on?23 answers | 18.8k views
- See Problem Solving PM Interview Questions
Top Problem Solving interview questions
- Your new feature boosts Amazon Search by 10%, adds 2s to load time. What do you do?19 answers | 36k views
- There is a 15% drop in the open rate of Instagram App. You are the PM. Tell us what could have happened.11 answers | 10.1k views
- There is a data point that indicates that there are more Uber drop-offs at the airport than pick-ups from the airport. Why is this the case and what would you do within the product to change that?10 answers | 22k views
- See Problem Solving PM Interview Questions
