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Clarification: Assume being built in the Meta ecosystem? Yes
Can assume famours US parks, a generic product, and not for any speciifc park?
Structure : Mission and alignment with Meta > User Segments > Pain Points > Solutions
Mission:
FB is to bring the world closer and power to build communities. Allow people to express themselves. At a theme park people already express themselves, live stream, share a lot of pictures. So it aligns in a way already. And theme park visit is a family experience, you take family for a nice togetherness experience and share moments with friends and family. You feel closer to the community as well, as your enjoy ride together with others as well.
In terms of a mission; we want to make the experience of a theme park promote the feeling of having had fun together as a family, or even for smaller groups or couples, how they can bring along or connect with people over their experience.
In terms of competitors theme parks themselves have apps that make the actual experience easier to manage, the logistics, and google maps offers even detailed maps within the park. You also have access to reviews and ratings for food and rides on park app and google.
User Segments:
Theme park itself
Shops within theme park
Since goal is to create closeness, given competitors already serve the park and the visit logistics and food place ratings, ride ratings, want to focus on visitor experience.
Visitors:
Prioritise based on goal and TAM
Alignment with goal | TAM | |
Families with kids | L | L |
Young couples and small groups Large groups of friends | M | M |
Elders | M | M/S |
Picking families with young kids or even teens.
Goal: To help make their theme park experience a memorable one which helps them bring each other closer and share their experience and be closer sharing the fun with extended friends and fam.
User Journey and Pain points:
Rate by impact to goal, availability of alternates within meta or others, intensity of PP
Park ride planning> During the visit>Post visit
1. Hard to find the best rides, for the family, co-ordinate wait times, and best places to visits, and must dos, where to take pictures
M, many, L
2. During the visits, often forget to take pictures, and find family fun times, find places to ride together
L,many(google photos) ,L
3. Others not on miss , videos dont always communicate best how the experience was, some people cannot make the ride due to age restrictions and so on, as well
L,few or none ,L
4. Post visit, people take pictures and videos at different spots, and family finds it hard to see a co-ordinated snapshot of their experience
L,many(google photos) ,L
Picking "3. Others not on park or that ride miss the ride , and videos dont always communicate best how the experience was, some people cannot make the ride due to age restrictions and so on, as well" as its aligns with our goal to bring people together over a theme park experience, and also doesnt have any alternatives that sovle this, key pain points. FB is well placed to solve this.
Solutions:
1. Say you are a teen in Univ.Stud. and on a Transformer ride and your dad and mom are on another ride. The entire family gets added to a fam park space. During the ride you starts a live stream where it gives both a first person view of the ride, as well as takes your video simultaneously. Allows you to add your families' AR avatar. And others waiting on the line see that you are enjoying thsi right now, and can take the call if they also want to do this. Can also be shared with external those who arent in teh park with you.
This has highest impact to goal of bringing family together, as well as medium effort, as well as solves our pain point
2. Metaverse experience of riding together with others for those not in the park.
High effort, good impact to goal, and pp
3. All your videos that you took, it automatically creates a story for you, and you can add your family memebrs, it overlays them on the video next to you on the roller coaster automatically , and same on pictures with micky mouse and so on. This can also be done live. This is not live, but post the visit.
Medium impact to goal and pp, medium effort
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