One of the brands in the grocery category is not selling and has stocks left that are soon to expire. Specify all possible reasons for it and also suggest solutions for each of the reasons.

First I will ask clarifying questions to better understand the situation.

Then I will brainstorm possible reasons and suggest solutions for each reason.

Clarifying Qs

1. Which grocery category? Dairy, fruits/veggies, meat, canned goods, beverages, cereals, snacks (cookies & chips), breads, or anything I missed? Snacks

2. Which brand in that category? Oreos

 3. Where is this grocery located? What country, state, city, neighborhood (urban, suburban)? Mom and pop grocery store in a suburban neighborhood

4. How long has the brand "not been selling?" Are other brands in this category or in other categories not selling that I should be aware of? Two months, no other brands are suffering

5. How soon will it expire? In a year, but it should have sold already. Packaged snacks have a lont shelf-life.

6. How much stock is left? Too much.

7. Any internal factors I should be aware of? Oreos are on a high/low/unaccessible shelf, price unusually high, other items in that category better featured or at better prices, new competitor for Oreos, new shop management? No

8. Any external factors I should be aware of? Crime in shop local, inclement weather conditions, new grocery shop opened nearby, change in consumer preferences? Yes, trend towards healthier foods

Brainstorm possible reasons and suggest solutions for each reason

Reason: Global trend towards healthier foods, people want to eat nutritious snacks and are consuming less junk food.

Solution: Follow the trend, do not fight it. Offer Oreos at a discount to get rid of them quickly before the expiration date or give them away for free. 

Moving forward, work with distributers to stock more healthy snacks and less unhealthy snacks to meet consumer needs. To stay on top of trends in the future, poll consumers periodically and stay informed of current events by reading news, watching TV and observing. 

Clarify 

1. Define " not selling" - was it selling before, now paused or never picked up? 
2. What was the reason behind the introduction of this brand?
3. Define " soon" - how much time, how much qyt, how many days of stock basis current sell rate, how much we need to sell to avoid expiry 
4. About the category and brand 
   1. What is the customer trigger to buy? 
   2. What qty they buy and how frequently?
   3. Where do they buy from ?
   4. What factors decide where they buy from? 
5. Any external factors - regulatory, GT-MT dumping or competition liquidating their inventory at rock bottom prices?
6. How is the overall category doing- is the brand an anamoly 

1. Awareness - how do these metric look compared to category and largest competitor 
   1. Impressions Served 
   2. CTRs
   3. Search rank trending 
2. Consideration 
   1. Price & Offers
   2. Product Description 
   3. Ratings- customer and seller 
   4. Views given to brand and eventually bought by competitor : Co Browsing loss? 
3. Purchase 
   1. Views 
   2. GV to sales
   3. % Delivery quality issues/ Customer complaints 
   4. % Abandoned Cart
   5. Time to deliver is worse off than promised
   6. Repeats %