When you say 'mute showing food' features I assume you're referring to custom filters that lets you filter out 'topics' that you don't find interesting.
Does this mean users can also set up filters for 'topics' they dont' find interesting outside of food? assuming that's the case
how does it work- does it work off hastag or image recognition, I'm assuming it the latter ( the scope of how that works is outside the scope of this answer)
Does this work on stories or feed or both? I'm assuming both
Is it for a period of time, similar to how mute on a contact works on whatsapp? yes
Why would we do this?
Users may have personal preferences that are not reflected in the IG algorithms instantly, this signal enables the user to quickly specify a loss of interest in a particular category explicitly instead of gradual learning.
Rahul recently lost his dog Brutus and he otherwise loved watching dog videos but now they remind him of his dog so he wants to mute the topic for a while.
Rahul is trying to lost weight but all these delicious posts on IG keep tempting him so he wants to mute all food posts.
Hypothesis here would be that certain topics were preventing/creating friction to engagements from a certain set of users, if I allow users to weed out specific topics they should be happier and browser for longer.
The risk is that this reduces the number of posts the user can consume so we need to be tracking the impact
(Posts consumer + stories consumed) per user
This encapsulates impact of post reduction as well so covers risk.
other metrics to look at
- Adoption rate: Since this is a new feature this is important to track
- Opt out rate: Since this is a new feature this is important to track , users may try to use the feature and then opt - out for reasons that may range from quality of the product shipped to actually not wanting to use it since they didn't like how strongly it impacted their feed
- Time spent per user : This should ideally go up
- Like rate/comment rate: This should remain unchanged, hypothesis here is that a group of users will mute topics like food that they enjoy but are looking to avoid leading to a drop in like rate BUT there will be a another cohort of users who will mute topics that they do not enjoy thus enabling them to discover /interacts with posts they actually like