How would you measure the success of gmail?
+1 vote
in Metrics by (13 points) | 214 views

3 Answers

+1 vote

I'm assuming we are talking about Gmail for Consumers. And that we define success based on engagement, not revenue or growth of users. Let's also assume this is platform agnostic.

When I look at the funnel for Gmail, the parts specific to engagement and retention are:

  • Opening Gmail on web / mobile
    • Organic open
    • Open via push notification
  • Sending emails
  • Reading emails
    • Primary Inbox
    • Other categories (Promotions, Updates, Forums, etc.)
  • Replying to emails
  • Marking them as spam
  • Other actions - archive, snooze, delete
These are the core engagement events. Of the lot, I feel that the following metrics directly correlate to success of Gmail (i.e. Gmail is useful for consumers):
  1. # of DAUs
  2. Sessions per user per time unit
  3. Time spent on Gmail
  4. CTRs by inbox category (primary should havev super high)
  5. # of emails sent per day per person
  6. % of emails read marked as spam
by (32 points)
+1 vote
1. Describe Gmail product. The main function of gmail is to 1) send and 2) receive emails, with some additional features to support these 2 base functions as 1) delete email, 2) archive email, 3) set snooze/reminder of an email, 4) category emails into tags/folders, 5) integration with other G products (calendar, drive, etc.)

2. Product proposition. develop a tool for people to communicate (personal and business) via Internet.

3. user group: both business and personal consumer users

4. define success: users use gmail as a tool to communicate 1) they create account, 2) compose and send emails, 3) use email as their contact and receive emails, 4) they use it very often

5. user journey:

1) register account/sign up

2) send out first email

3) receive first email

4) send/receive more emails

5) use it everyday?evey couple of days of a week? couple days of months

6. Metrics:

1) # of sign ups in a week/month/year (depends how long the product is launched

2) # of emails sent/received in first week/month/year (if just launched)

3) # of users send out at least 1 email per week (WAU)

4) # of users receive at least 1 email per week (WAU)

5) opt out rate - how many active users stopped use it after how long (in 1 month, 3 month, 6 month, 12 months)

6) total space used per user account

7) could consider other side features as delete, category, or other G products widget but not main measurement here
by (49 points)
0 votes
a few clarification questions to ask:

1) the goal of success? user aquisition? revenue (monetization)? market share growth?

2) the market of success? in US, or global?

3) customer group of success? Gmail to consumers or Gmail to enterprise custiomers?

4) in what time period of success? in a year? a month?

say if the goal is to measure if Gmail is success in US marketing on market share with consumers within a year. then the metrics:

# of new user registration to gmail

# of daily active users (users who registered also use gmail at least have 1 email per day)

# of gmail space have been used per user

# of users who use gmail over the past 12 month

# of users who stop use gmail after 1 months, 3 months, 6 months, 12 months

if this is for enterprise customers:

# of enterprise account registered

# of enterprise account last over 12 months

# of gmail space have been used in 12 months per account

# of enterprise accounts stop use gmail in 1 months, 3 months, 6 months, 12 months
by (49 points)
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