How would you measure the success of gmail?
+1 vote
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in Metrics by (13 points) | 121 views

2 Answers

0 votes
a few clarification questions to ask:

1) the goal of success? user aquisition? revenue (monetization)? market share growth?

2) the market of success? in US, or global?

3) customer group of success? Gmail to consumers or Gmail to enterprise custiomers?

4) in what time period of success? in a year? a month?

say if the goal is to measure if Gmail is success in US marketing on market share with consumers within a year. then the metrics:

# of new user registration to gmail

# of daily active users (users who registered also use gmail at least have 1 email per day)

# of gmail space have been used per user

# of users who use gmail over the past 12 month

# of users who stop use gmail after 1 months, 3 months, 6 months, 12 months

if this is for enterprise customers:

# of enterprise account registered

# of enterprise account last over 12 months

# of gmail space have been used in 12 months per account

# of enterprise accounts stop use gmail in 1 months, 3 months, 6 months, 12 months
ago by (27 points)
0 votes

I'm assuming we are talking about Gmail for Consumers. And that we define success based on engagement, not revenue or growth of users. Let's also assume this is platform agnostic.

When I look at the funnel for Gmail, the parts specific to engagement and retention are:

  • Opening Gmail on web / mobile
    • Organic open
    • Open via push notification
  • Sending emails
  • Reading emails
    • Primary Inbox
    • Other categories (Promotions, Updates, Forums, etc.)
  • Replying to emails
  • Marking them as spam
  • Other actions - archive, snooze, delete
These are the core engagement events. Of the lot, I feel that the following metrics directly correlate to success of Gmail (i.e. Gmail is useful for consumers):
  1. # of DAUs
  2. Sessions per user per time unit
  3. Time spent on Gmail
  4. CTRs by inbox category (primary should havev super high)
  5. # of emails sent per day per person
  6. % of emails read marked as spam
ago by (25 points)
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