Engagement is going down by 10% month on month for your product? What data /metrics would you look at?
Interviewer wants to know what all data will you look for answering this question
0 votes
342 views
Interviewer wants to know what all data will you look for answering this question
in Metrics by (79 points) | 342 views

3 Answers

+1 vote
  • Comprehend the situation
    • What does it mean by engagement for the product?
    • What do we notice by geography, customer, trend?
    • Any major changes/campaigns around the time effect started?
    • How is the performance of competitor
  • Understand the user journey of product and break down engagement, look for bounce rate at different stages.
  • Drill through to a further level of metrics to pinpoint the problem.
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by (18 points)
0 votes

clarification questions: 1. what product this is? 2. engagement means? active user decreased? conversation rate going down? 3. what time this happened? holiday season? winter? spring? school opening? 4. who…See more

by (53 points)
0 votes

1. what is the product? what problem this product solved for users? 2. who are the users? anything particular with a specific user group or more broadly? 3. in which market? device? 4. engagement down mean…See more

by (53 points)
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