Engagement is going down by 10% month on month for your product? What data /metrics would you look at?

Question

Interviewer wants to know what all data will you look for answering this question

Answer 1

• Comprehend the situation
  • What does it mean by engagement for the product?
  • What do we notice by geography, customer, trend?
  • Any major changes/campaigns around the time effect started?
  • How is the performance of competitor
• Understand the user journey of product and break down engagement, look for bounce rate at different stages.
• Drill through to a further level of metrics to pinpoint the problem.

Answer 2

clarification questions:

1. what product this is?
2. engagement means? active user decreased? conversation rate going down?

3. what time this happened? holiday season? winter? spring? school opening?

4. who are my customers? kids? demographically and ethics, career?

5. supplier vs demand

- supplier down

- demand down

- supply chain did not work (operation)

6. marketing? price change?

7. marketplace?

8. competitor?

break this down by internal, external, product, customer, competitor.

Answer 3

1. what is the product? what problem this product solved for users?

2. who are the users? anything particular with a specific user group or more broadly?

3. in which market? device?

4. engagement down means? not many users click some button? or something else?

5. user journey

then based on user journey to check in with interviewer on what could be the reason.