When you say replace the smart phone are you saying it will replace the smart phone platform and user will need to reinstall all his installed apps etc?
Is it going to be as cheap or expensive as the typical android phone - yes.
Will there be multiple pricepoints for this new device - yes
It won't be globally available, you'll start with developed countries/large smart phone markets - you'll ensure you get 50% coverage
I'm assuming there will be developer support from major companies so that won't be a problem for someone buying this new phone
For context smart phones have been around for close to a decade, currently rougly half the population of the world has smart phones.
So your market is going to consist of a portion of existing users porting + some new users coming onboard.
Existing users that are going to port
Peope upgrade there phones every 2-3 years so assuming 2.5 years, so rougly 1.4 billion people will buy the phone this year, 50% of which is 700 Million.
The rate of adoption will vary from cohort to cohort, I'm assuming cohorts are as following
5% innovators - 20% adoption - 7 Million
15% early adopters - 10% adoption - 10.5 Million
50% early + late majority - 5% adoption + 17.5 Million
30% laggard - negligible adoptions
Off the people yet to come online assume 10% come online every year ( current rate of growth)
350 Million, These will be extremely cautious users and extremely unlikley to consider a new platform , assuming 5% adoption, 50% reach, it'll 8.5 Million
43.5 Million for year 1 , assumes 10% YoY growth if the phone does well for first year