15% off membership for Easter! Learn more. Close

How many mobile phones are there in the world?

Asked at Google
3.3k views
Answers (5)
crownAccess expert answers by becoming a member

You'll get access to over 3,000 product manager interview questions and answers

badge Silver PM

Assumptions:

Only smart phones and feature phones. Specialized phones like satellite phones etc. are not included

Affordability - People spend a minimum of a month's salary on smart phone

Unemployment <10% in most economies. 

Mobile phone penetration to be in high 90's among people who can buy

Male:Female ratio = 1:1

Formula:

Total smart phones = Used + Unused

Used = Used by Primary users + Used by secondary users + People with dual phones

Primary Users = All the working population (assuming tech phone penetration to be in high 90's among this population)

Secondary Users = Eligible family members from this working population

Estimation:

No. of people in the workd = 7bn

People in the working age 20-60 yrs (Assuming equal distribution and life expectation of 80 yrs) = 4/8*7 = 3.5 bn

Remove unemployment rate = 3.15 bn

Price of smart phones > 100$. Possible no. of people earning more than 100$/month (Proxy of service/knowledge economy ~30%) = 30%*3.15~ 1bn

Among this class ~60% of women work and 100% of men work. No. of smart phones = (100%*50%+60%*50%)1bn=800 mn

Price of feature phones > 15$. People earning more than 15$/month = Roughly the rest of the working population = 2.15bn

Among this class ~ 20% of women work for money and 100% of men work. No. of feature phones = (100%*50%+20%*50%)2.15 bn ~1.2 bn

Total used by primary users = 2 bn

Secondary users

10-20yrs of age = 1/8*7bn ~900mn. 60-80 yrs of age = 2/8*7bn ~1.75 bn. Total ~ 2.6bn

Split into higher income & lower income in 30%:70% ratio = 800mn & 1.8bn. Assuming Only higher income families can afford phones for non income members.

Secondary users = 800 mn

Business users needing >=2 phones --> Assuming 5% of the working population in higher income category = 5%*800mn = 40mn

Unused phones not sent for recycling = 20% of all phones = 0.2 times total used phones

Total used phones = 2bn + 800mn = 2.8bn

Total phones = 1.2*2.8bn = 3.3 bn

Access expert answers by becoming a member
3 likes   |  
1 Feedback
badge Platinum PM

Things you did well

  • Narrowed down scope of the project well: You described well what’s included in your estimation and what’s excluded 
  • Assumptions: You did a great job describing your assumptions and why they were reasonable assumptions
  • Described the formula in the beginning: You listed the high level formula in the beginning which is great and makes it easier for the interviewer to follow you throughout the calculation   
  • Breakdown of users: I like how you broke down users to 3 different user groups to get a more accurate estimate of number of views per user  

Great answer. Looking forward to seeing more from you!

2
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
badge Platinum PM

To solve this problem, let's divide this problem into 2 parts

  • phones with people out there in the world
    • phone people 
      • using them as primary device (x)
      • using them as secondary device (y) 
    • old phone
      • lying around at there home (z)
    • Wasted phone
      • dumped (a)
  • phones getting manufactured by companies 
    • phones in shops - offline stores (b)
    • phones in warehouses (c)

 

Calculating x

  • Total population in world - 700 cr
    • Assuming 90% of people in the world (today) has 1 phone - smartphone or feature phone (due to tech innovation, cost reduction) = 630 cr

Calculating y

  • Who will keep >=2 phones?
    • Assumption - People who are working or business class will have the need (but not all will keep >=2 phones) ~ 20% of total world population
    • Assume only 10% of working class will only keep >=2 phones
    • 20% * 10% * 700 cr = 12cr (approx)

 

Calculating z

  • Due to tech innovation a lot of users will be switching to new phones; hence making the old phone either exchanged or buying a completely new phone
    • High income users will switch to new phones frequently and assuming they do it in on an average of 3 years = 10% * (1/3) * 630 = 20 cr approx 

 

Calculating a

  • Assuming phones break or go wasted as they go old. 
    • 1% of phones gets lost = 1% * 630 = 6.3cr approx

Calculating b

  • Phones in shop = assume 10,000 cities in world (top) * 1000 shops each keeping phone (on average) * 50 phones / shop = 50cr

 

Calculating c

  • Phones in warehouse =  Assume 20 phone manufacturers * 100,000 phones per day * 180 day (6 month inventory management) = 40cr (approx)

 

Total = 630 + 12+ 20 + 6.3 + 50 + 40   ~750cr 

Access expert answers by becoming a member
2 likes   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
badge Platinum PM
  1. CLARIFY:
    1. Is it OK to focus on active phones (i.e. ignore phones in the trash, at home but no longer used, storage at phone providers or phone manufacturers, etc.)? Yes.
    2. Should I include both smart phones and feature phones? You choose. (I will include both.)
    3. Is it OK if I assume phone ownership likelihood based on income / ignore possibility of stolen phones, etc? Yes.
  2. EQUATION: Total active mobile phones = Active smart phones + active feature phones 
  3. BREAKDOWN UNKNOWNS:
    1. Eligible Phone Users (i.e. Proper Age)
      1. Total World Population: ~8B
      2. Average Lifespan: 0-80
      3. Average Population / Age Year: 8B / 81 age years = ~99M people in each age year (assuming even distribution across ages)
      4. Average Age of Phone User: 15-80 (i.e. 65 years)
      5. Total Potential Phone User Population: 99M people * 65 years = 6.4B
    2. Population Breakdown by Country Income: 
      1. Let's classify countries by 1st - 3rd world. Let's estimate the total population of countries in each group by using the population of presumably the biggest country in that bucket.  
      2. Let's breakdown the population of potential phone users by 1st - 3rd world countries. 
        1. Country ClassificationExample CountryTotal World Population% of World PopulationTotal Potential Phone User
          1st WorldUSA (Population 330M)~1B1B / 8B = 12.5%.125 * 6.4B = 800M
          2nd WorldChina (Population 1.4B)3.5B3.5B / 8B = ~ 43.75%.4375 * 6.4B = 2.8B
          3rd WorldIndia (Population 1.4B) 3.5B3.5B / 8B = ~ 43.75%.4375 * 6.4B = 2.8B
    3. Breakdown of Income by Country Type: Later, we will use the income breakdown by country to estimate phone users.  %s are assumptions. Essentially, the greater the poverty level of a country, the higher the percentage of the population in the lowest income bucket.
      1. Country Classification$$$$$$
        1st World25%60%15%
        2nd World60%30%10%
        3rd World75%15%10%
    4. Smart Phone Users: 
      1. Connected to Internet: Assume that anyone who uses a smartphone must be connected to the Internet. Internet connection is assumption based on knowledge of average of 60% being connected to internet. 
        1. Country ClassificationTotal Potential Phone User Population% Internet ConnectionTotal Potential Phone User Population with Internet 
          1st World800M75%.75 * 800M = 600M
          2nd World2.8B60%.6 * 2.8B = 1.68B
          3rd World2.8B45%.45 * 2.8B = 1.26B
      2. Likelihood of Phone: Let's assume that the likelihood an individual has a phone varies by country type.  Let's assume that the likelihood that an individual connected to the internet has a phone varies by country.
        1. Country ClassificationTotal Potential Phone User Population with Internet Phone by IndividualLikelihood of phone population
          1st World600M1 phone / individual1 * 600M = 600M
          2nd World1.68B1 phone / average family of 4.25 * 1.68B = 420M
          3rd World1.26B1 phone / average extended family of 12 (3 average families of 4)(1/12) * 1.26B = 105M
        2. Likelihood of Smart Phone: Given that smart phones are expensive, let's assume that in 1st world countries, there is a high presence of smart phones (based on personal observations), but in 2nd and 3rd world countries, only the middle / upper class families would have a phone. (% of country by $ listed above.)
          1. Country ClassificationLikelihood of Phone PopulationLikelihood of Smart PhoneTotal Smart Phone Population
            1st World600M70% across all classes600M * .7 = 420M 
            2nd World420M50% across $$ and $$$ classes(420M * .3 + 420M *.1) * .5 = 84M
            3rd World105M30% across $$ and $$$ classes(105M*.15) + (105M *.1) * .3 = 7.9M
          2. Total Smart Phone Population: 420M from 1st world + 84M from 2nd world and 7.9M from 3rd world = ~512M
    5. Feature Phone Users: We can use similar calculations we did with smart phone users to help us find the population of those with feature phones.  
      1. Likelihood of Phone: With smart phones, we assumed that anyone who had one must be connected to the internet. Feature phones offer very basic funcitonality, so individuals with feature phones do not necessarily need internet connection. Let's assume the likelihood of someone having a phone though stays the same by country. 
        1. Country ClassificationTotal Potential Phone User PopulationLikelihood of any phone Likelihood of any phone PopulationLikelihood of any phone Population - smart phone population
          1st World800M1 phone / individual800M800M - 420M = 380M
          2nd World2.8B1 phone / average family of 4.25 * 2.8B = 700M700M - 84M = 616M
          3rd World2.8B1 phone / average extended family of 12(1/12) * 2.8B = 233M 233M - 7.9M = 225M
      2. # of Feature Phones by Country Classification: Feature phones are less expensive than smart phones, so let's assume the likelihood that any class ($ - $$$) could have a feature phone. Let's assume the likelihood that someone has a feature phone is higher in 1st world countries and lessens as the country poverty level increases. If you don't have a smart phone in a first world country, there is a high chance you have a feature phone.
        1. Country ClassificationLikelihood of any phone Population - smart phone populationLikelihood of feature phonePopulation with feature phones
          1st World380M90%.9 * 380M = 342M
          2nd World616M50%.5 * 616M = 308M
          3rd World225M30%.3 * 225M = 67.5
      3. Total Feature Phones: 342M in first world + 308M in second world + 67.5M in third world = 717.5M
  4. TOTAL MOBILE PHONES: 512M smart phones + 717.5M feature phones = 1.22B mobile phones
  5. CAVEATS:
    1. Certain individuals may have second phone for business. Not included in this country. 
Access expert answers by becoming a member
0 likes   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs

Assumptions:

1. We are referring to regular mobile phones only and not highly sophisticated devices such as Satellite phone

2. You need to be at least 15 years of age to own a phone

3. People who are poor cannot afford a mobile phone

4. Assume mobile phones owned by people only, i.e. we will ignore mobile phones that are unsold

 

Steps to Calculate: 

1. World population = 8Bn

2. Percentage of people that are above 15 years of age = 80%

3. Total number of people eligible to use a phone = 8 Bn * 80% = 6.4 Bn

4. Assume the following categories of people: Affluent, Higher Income, Moderate Income, Poor

5. Assume the demographic distribution by income as follows:

  • Affluent: 10% = .64Bn
  • Middle Class: 25% = 1.6 Bn
  • Lower Income: 50% = 3.2 Bn
  • Poor: 15% = .96

6. Assume that the adoption of mobile by each demographic is as follows:

  • Affluent: 90% = 600 Mn
  • Middle Class: 70% = 1120 Mn
  • Lower Income: 30% = 960 Mn
  • Poor: Negligible
7. Assume that executives/ celebrities have more than 1 mobile phones
8. For each demographic, the percentage of people that have more than 1 mobile phone:
  • Affluent: 70% = 600 Mn + 420 Mn = 1020 Mn
  • Middle Class: 5% = 1120 Mn + 56 Mn = 1176 Mn
  • Lower Income: 0% = 960 Mn
9. Total number of phones =  3.1 Bn
Access expert answers by becoming a member
0 likes   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs

1. Clarify the question
When you say "mobile phones", I assume there are generally two types: typical smartphones and feature phones, not including satellite phones that are used for special purposes, i.e., military or scientific research. I also assume that antique collections of phones are also not included in the scope of discussion.
 

2. Equation
Generally speaking,
Total Number of Phones = Total Number of Smartphones + Total Number of Feature Phones
Total Number of Smartphones in use = Population of the world * Penetration of smartphones
Total Number of Feature Phones in use = Population of the world * Penetration of feature phones


3. Assumptions
People usually get a new phone every two years in the developed countries, I assume people in developing countries, and the third world tend to keep their phones a bit longer; I am guessing four years. Unused phones rarely get recycled because, in my experience, I have never seen anyone recycle their old and unused phones, rather people leave them somewhere in the house. Most people have only one phone that they carry every day, only a few people have a secondary phone for work. Now, a given person that uses a smartphone probably has 2-6 old smartphones, given the fact that the first iPhone was introduced in 2007. (2019-2007) / 2 = 6. I assume the average is 3. Again a given person that uses a phone probably has few feature phones lying around, and I am guessing two because I started seeing people using mobile phones in about 2003. (2007-2003) / 2 = 2. Here I assume that people switch to smartphones around 2007. Moreover, of course, some people have never used a smartphone before, and start using mobile phones only recently. I am guessing these people may have just one feature phone.

4. Calculations
Now, by factoring in these assumptions, the equations expands to,

Total Number of Smartphones = # of Smartphones In use + # of old smartphones = 4* smartphones in use = 4* (Population of the world * Penetration of smartphones )

Total Number of feature phones = # of feature phone in use + # of old feature phones = Population of the world * Penetration of feature phones + 2*(Population of the world * Penetration of smartphones )

We know the Population of the world is roughly 7bn, and penetration of phones in total is about 70%, where I am guessing 40% are smartphones, and 30% are feature phones. Plugging in these numbers, we have:

Total Number of Smartphones = 4 *(7bn*0.4) = 11.2bn
Total Number of feature phones = 7bn*0.3+ 2*(7bn*0.4) = 2.1+ 5.6 = 7.7bn
Total Number of phones = 11.2 + 7.7 = 18.9 bn

5. Summary and Review
By introducing the age group, we may get even more accurate results; for example, young children do not have phones. However, it would be too complex to calculate.

Access expert answers by becoming a member
0 likes   |  
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs
Get unlimited access for $12/month
Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs