Goal - Make Windows Smartphone Successful . Here successful can be either increase revenue by x%, increase user base or attain a specified market share frrom current % to Y target.
Customers - New buyers of smartphones , People upgrading the smarphones ( including who want to change OS from Android/ios to other in order to try new or just like that)
Customer segment - Students, Professioanls, Enterprise working on SaaS products/Apps who may want to buy smartphone to test.
Target Region - Growing countries with less smartphone penetration.
Current Issues - Market share of Android and ios combined is very high~ 95% and so windows smartphone have very less market share.
Lets look at the requirement of above TG -
New buyers can move to windows if they get it at economical rates having all functionalities and capabilities similar to ios/Android
Another option is the developers building app can be offered windows platform to build more applications
Smaller regions/towns with less smartphone penetration will be easy to acquire as all platforms will be same for their requirement.
We can reduce the margins on windows device and sell at cheaper price to gain above market share
Referrals benefits can be introduced to encourage users to refer to friends and get discounts
Bundle device + network contract to bind user for some time
Leverage the windows tab/surface pro sales to increase offers on smartphones
Enterprise can be offered bulk contract of devices to use it to develop windows specific apps.
Track success -
1) New users aquired