How would you improve Netflix?

Netflix is a global streaming platform that offers a wide range of content, including TV shows, movies, documentaries, and original programming across various genres. It operates on a subscription-based model and is available on multiple platforms, including mobile, desktop, and smart TVs. Netflix is known for its recommendation algorithms, personalized user experiences, and the ability to stream content on-demand without advertisements.

Users typically interact with Netflix for entertainment, personalized recommendations, and the convenience of watching content anytime and anywhere.

Step 2: Clarify the Scope of the Question

To ensure we’re focusing on the right areas, I’d like to clarify a few things:

Are we focusing on Netflix's global operations or targeting a specific region or audience?
Should the improvement focus be around specific business goals, such as user engagement, retention, content discovery, or a broader area?
Are we addressing a particular platform (mobile, web, TV) or all platforms?

Say the response is
Indian subcontinent, user retention, we are addressing web users

Step 3: Choose a Goal

The goal will be to improve user retention for Netflix web users in the Indian subcontinent. This is important because:

Competitive Landscape: With platforms like Amazon Prime Video, Disney+ Hotstar, and Zee5 competing in India, retaining users is crucial for maintaining Netflix’s market share.
Content Variety: The regional preferences in the Indian subcontinent can vary widely, so improving user retention requires a focus on personalized experiences and relevant content.
Web User Focus: While mobile usage is high in the region, many users still prefer watching content on larger screens via laptops and desktops, making the web experience important for retention.

Step 4: List the User Groups and Select One

To focus on improving user retention for Netflix’s web users in the Indian subcontinent, let's identify key user groups:

Casual Viewers: These users watch content occasionally, typically consuming trending shows or movies. They might not be as engaged with Netflix's library and are likely to churn if they don’t find fresh, relevant content.
Binge-Watchers: This group consumes content intensively, often watching entire seasons of TV shows in a short span. They are likely to stay subscribed if they have a constant stream of new content but may churn if they run out of shows they like.
Regional Language Users: Users who prefer consuming content in regional languages (e.g., Hindi, Tamil, Telugu, etc.). They may be less engaged if Netflix doesn’t cater well to their language preferences or local content needs.
Family Viewers: These are users who share accounts with family members. They may watch a mix of content, from children's shows to adult dramas, and rely on multi-user recommendations. Retention could be a challenge if the platform doesn’t cater to everyone’s preferences effectively.
Budget-Conscious Users: These users are price-sensitive and may pause or cancel subscriptions if they feel they aren’t getting enough value. They may look for discounts or switch to free alternatives like YouTube.

For this exercise, I will focus on Regional Language Users, as they represent a large and growing segment in India. By tailoring content and the platform experience to their preferences, we can boost retention in this high-potential market.

Step 5: List and Prioritize the Use Cases / Pain Points

For Regional Language Users in the Indian subcontinent, here are the key use cases and pain points that could impact retention on Netflix:

Lack of Sufficient Regional Content: While Netflix offers some content in regional languages, users may feel that the variety and quantity of local content (e.g., Tamil, Telugu, Marathi, Bengali) is lacking compared to other platforms like Hotstar or Prime Video.
Limited Discovery of Regional Content: Even when regional content exists, users may find it hard to discover due to Netflix’s recommendation algorithm, which may prioritize international or Hindi content over local language shows and movies.
Language Preferences in UI: Some users may prefer navigating the platform in their regional language. However, the user interface and overall experience might not feel fully localized, impacting engagement.
Dubbed vs. Subtitled Content: Some users prefer content dubbed in their regional language, while others may prefer subtitles. The current system may not always offer enough options for either preference, leading to dissatisfaction.
Localized Pricing for Value-Conscious Users: Regional language users in semi-urban and rural areas might be more price-sensitive, and the current subscription packages may seem too expensive when compared to free or cheaper alternatives.

Prioritization:

Lack of Sufficient Regional Content

Step 6: List Out Solutions for Each Pain Point

I’ll propose solutions separately for each of the prioritized pain points.

Pain Point 1: Lack of Sufficient Regional Content

To retain regional language users, Netflix needs to expand its library of local content across different languages and regions. Here are some possible solutions:

Regional Production Partnerships: Form strategic partnerships with regional production houses, filmmakers, and TV studios to produce more original content in languages like Tamil, Telugu, Bengali, and Marathi. These partnerships can also help secure streaming rights for popular regional shows and movies.
Regional Content Hubs: Create dedicated “regional hubs” within Netflix for languages such as Tamil, Telugu, Kannada, Bengali, and others. This will provide users with easy access to curated content in their preferred language.
Original Regional Documentaries and Series: Produce more regionally focused original series and documentaries that explore local stories, cultures, and trends. By focusing on storytelling that resonates with users in specific regions, Netflix can create unique content that differentiates it from competitors.
Exclusive Regional Content: Secure exclusive streaming rights to high-demand regional movies or TV shows that are highly anticipated, such as regional blockbusters. These exclusives can drive subscriptions and increase user retention.

Step 7: Evaluate Solutions for Lack of Sufficient Regional Content

Let’s evaluate the proposed solutions based on the impact on retention, implementation complexity, scalability, and user adoption:

1. Regional Production Partnerships

Impact on Retention: Very high; exclusive regional content drives strong engagement and loyalty.
Implementation Complexity: High; requires significant time and resources for partnerships and production.
Scalability: Moderate; can scale across regions but will take time and effort.
User Adoption: High; regional content is highly appealing, boosting adoption and retention in semi-urban and rural areas.

2. Regional Content Hubs

Impact on Retention: High; simplifies content discovery, improving user experience.
Implementation Complexity: Moderate; requires UI updates, but not overly complex.
Scalability: High; easily scalable once infrastructure is in place.
User Adoption: High; makes content discovery easier, encouraging longer platform use.

3. Original Regional Documentaries and Series

Impact on Retention: Very high; local content fosters strong user loyalty.
Implementation Complexity: High; resource-intensive for production and research.
Scalability: Moderate; initial focus on key regions, expanding later.
User Adoption: High; strong appeal due to cultural relevance, leading to word-of-mouth growth.

4. Exclusive Regional Content

Impact on Retention: Very high; exclusives create excitement and drive retention.
Implementation Complexity: High; expensive and competitive to secure deals.
Scalability: Moderate; scalable but requires ongoing acquisition efforts.
User Adoption: Very high; exclusive content is a major draw for users and boosts retention.

Ujjwald · Answer 2 · 2024-05-31T06:38:05+0000

Netflix offers a library of shows ranging from movies to documentaries to web series. They also seem to be getting into games.

I have some clarifying questions here:

Is there any specific reason we are improving Netflix? Was there any feedback from users or are we looking at a different strategy from where we are currently?
What is meant by engagement? - Let's go with increase watch time here
Is there any specific channel across web, mobile, TV? - Let's look at TV here

We can divide the users into 3 types, viz. kids, adults and elders.

Is there a specific user type you want me to focus on or can I go ahead with elders. Because everyone seems to go after the young people who are tech savvy but there are some special requirements for an elderly profile that is not catered to yet. As societies get older, to improve engagement overall, focusing on this segment is also important.

Going ahead with elders here. They have some important characteristics :

The have eyesight issues
They have less patience and get overwhelmed very easily
They go by recommendations, so if I recommend something to my mom/grandmom, they will watch that
They are not as technically mature
They consume a lot of news

Journey	Pain Point	Severity
Login to Netflix	Not able to type their credentials properly	S (someone usually signs in for them and they have a profile in a family)
	Not able to open the camera to scan the QR code	S (someone usually signs in for them and they have a profile in a family)
Search for content	Get overwhelmed with the amount of content shown	L (Lots of content thrown at the user)
	Unable to type clearly	L (If they are searching they can get impatient with the size of the keypad that comes up. They can use Siri/Alexa but their voice is shaky sometimes, and it ends up searching for the wrong thing which increases their frustration)
	Can't see the movie labels and language clearly	M (The hero card that comes up before the movie/documentary starts has the language and sub title details)
	Don't know if this content is good	M (Engagement is more dependent on their selection and they know this)
Select content	Subtitles don't show up or are very small font	L (The font of the sub titles maybe an issue but subtitles and language is usually shown before so they know what they are watching)
	I don't understand the language	S(The language is something they know)
Watch content	Buffering/Streaming issues keep coming up	S (For netflix users who are watching on TV, they usually have enough disposable income that the internet connection is decent enough to stream video. So, for now I will assume that the stream is good)
Review content	How do I review the content	S (They are not usually ones to worry too much about this)

From the above I will focus on the following pain points

Get overwhelmed with the amount of content shown
Unable to type clearly
Subtitles don't show up or are very small font

Now, let me brainstorm some solutions for these.

Pain Point	Solutions	Impact on Engagement	Engineering Effort
Get overwhelmed with the amount of content shown	They can add their friends and can share what to watch	L (Its another way to connect with old friends and watching and recommending amongst each other)	L (Netflix isn't in the social space and have no social graphs to build this on. It will take time to build from the ground up)
	Make recommendations based on what other profiles for the same ID have been watching	S (Sometimes it may help, but usually every profile is unique with their own tastes and therefore this might not work)	S (We can work off the existing watched content of the other profiles)
	Have others curate a playlist and share it with the elderly profile. This is like the mixed tape we had in the day.	L (Since the other profiles know this user well, this would be a good one to improve engagement)	M (We need to give the profiles the ability to create playlists and share with the elderly profile but should not be a huge effort)
	Recommend some nostalgic content (So for someone who is above 60, maybe movies from the 60's)	M (may help a little given that maybe they watched those movies in their childhood, but wouldn't help too much)	M (We can build off the same recommendation service so some work will be needed, not huge)
Unable to type clearly	Increase the font size of the virtual keypad that comes in but this is linked to TV manufacturers and I don't think Netflix has a say in this	S (This is a TV feature so not much that we can do here. We can cross this off actually)	NA
Subtitles are in a small font	Increase subtitles font for elderly profiles	M (This will help people certain people who like watching with sub titles or also people with age related hearing issues but may not be good to club all elderly in the same bracket)	M (If the profile is marked elder, we can increase the font size)
	Allow them to choose a font (S,M,L,XL) when they start streaming	L (We can leave this to the person to choose the size of the font, and we can show them a demo video or snippet to get them familiarized with this	M (If the profile is marked elder, we can increase the font size)

Based on the above, I would recommend creating an elderly profile, like we have for kids. These can have certain features, such as :

Profile recommendation array - This will have recommendations done by other profiles specifically for this elderly profile

Easy watching - where you can choose the font size of the closed captions when the video is being played.

There is a risk that, if the other profiles recommend too many things it will again become overwhelming. So, we can limit them to have a ceiling on the no. of movies to be added in the recommendation tray.

The key metrics we should track are:

No. of recommended videos (by other profiles) watched
Average watch time trend
% of people who have changed the CC font size

In summary, we were looking to improve the watch time of elderly people on Netflix on TV. We identified and prioritized 3 pain points

Get overwhelmed with the amount of content shown
Unable to type clearly
Subtitles don't show up or are very small font

For these we prioritized the following solutions:

Create a profile called elderly
Elderly recommendation array curated by other profiles of the same account
An easy watching feature where the font size of the CC can be increased.

We identified one risk, which was that it might again become overwhelming if the other profiles started recommending too many things, but we tried to mitigate that by putting a ceiling on the no. of items to watch.

Finally, we wanted to track these 3 metrics.

No. of recommended videos (by other profiles) watched
Average watch time trend
% of people who have changed the CC font size

Abhinav Chitre · Answer 3 · 2020-07-01T07:31:41+0000

How to improve Netflix ?

What is Netflix ?

Netflix is an OTT platform which allows users to stream and watch their favourite movies, shows, documentaries and much more. It has a powerful recommendation engine which recommends new shows and movies to watch based on what the user has been watching or has liked in the past.

The goal of Netflix has always been around increasing the time that people spent on the platform. Make People binge watch content.

Goal for Improvement :

To increase more engagement on the platform and make people spend more time watching content on the platform

Users based on demographics : -

Baby Boomers

Millennials

Post Millennials

Millennials and Post Millennials are more active on the platform. So I would pick these sets of users.

Behaviours and Pain-points: -

The millennials and post millennials are more active on social media. They are more used to social nature of different apps where you share photos and media with other people We can add this social angle to Netflix to help users discover more content to watch.

They are more likely to trust and watch the movie / show recommendations given by their friends. These users also like a sense of competition.

One more behaviour, I can think of is often some users would request someone to share their recommended list of movies/shows to watch. They share this over messages on WhatsApp or Facebook. There is no way in Netflix to do this.

Some improvements

Allow users to connect their Facebook or Google account with Netflix and add friends.

Recommend/Share a movie/show to a friend

Now these friends can immediately share or recommend a movie which users can add to their watch list.

A new section “Recommended by Friends” would appear on the home page. The recommendation would also appear in the notifications.

Video Lists

Users can create video lists based on different criteria : it can be based on genre, movies/shows to watch with kids, movies/shows to watch alone etc, top rated movies, top rated shows, binge worthy shows/movies etc. They can make these lists visible to their friends by sharing. The friends can see these lists and add the whole list or some of the movies to his/her watchlist.

The users can also make these lists public and people can see a new section called “Lists”. The users can see the lists from their friends and other users.

Add the below sections on home page.

Top 10 Shows watched by their friends this week

Top 10 Movies watched by their friends this week

We are more likely to watch and like similar content to our friends

Points/Badges System

Users would be given different badges based on points they accumulate

when they watch different movies or shows from different genres.
When their friends watch a show/movie recommended by them and like it.
When friends add movies to their list from their lists of movies.
When other users add movies/shows to their list

I would prioritise as follows based on impact vs effort : -

3 —> 1 —> 2 —> 4

How to Measure these improvements

Number of recommendations per user per week

% of this recommended content watched per week

Time spent on the platform post launch of this feature

Number of lists created and shared per user per week

Average minutes of content per list

Number of lists browsed per user per week

Minutes of content watched from these lists per week

To summarise, We can add the social angle to Netflix by allowing users to connect their Facebook account or Google Account and adding friends. By making users share content with each other and creating watch lists, we can help them discover content to watch. By adding badges / points system, we gamify the experience and make them watch content even more.

PM Team · Answer 4 · 2018-08-12T18:28:50+0000

I would first start by defining the goal of Netflix, which is to allow users to watch TV shows, movies and other content on any device on a subscription basis.

Next I would discuss the objective of why you want to improve the service?
1. To expand the user base? New market? New customer segment?
2. Increase user engagement: Get existing users to watch more
3. User retention: prohibit existing user churn or unsubscribe

Since Netflix monthly fee is pretty low compared to other paid media (cable), I would not say 3. is an issue.
For the purpose of this exercise, I would foucs on increasing user engagement.

Before getting into the problems, I would look at who my potential user groups are:
1. Users who are sure of what they want to watch – would go and search for specific content
2. Users who are looking for recommendations and would then follow on
3. Both

I would choose 2. and 3.
Now couple of problems the users might be facing:
1. Recommendations do not match interests
2. Not enough latest movies and TV episodes
3. Search not refined enough: can search by name/title/actor etc. but not by metadata
4. Not enough regional/international language titles
5. No. of devices allowed for simultaneous streaming not enough

Tying back to our goal of increasing user engagement, I would shortlist 1 to 4 and suggest the following improvements:

1. Allow tagging a media content and search based on tags. For example, looking for a documentary on travel + Mexico + food —> search result —-> Episode of a Food/Travel TV show showcasing Mexico… you get the point… (High Impact, Medium Complexity)
2. Allow user to subscribe/follow a particular set of content, for example, subscribe to a TV show “SCANDAL” (High Impact, Low complexity)
3. Notify user whenever a new movie/TV episode is added (based on previous views and subscribed content) (High Impact, Low complexity)
4. Allow user to request addition of a movie of choice and/or a TV show (High Impact, High complexity)
5. Allow users to give reviews (High Impact, Medium Complexity)
6. Recommendations based on what your friends watched – “You may also like because your friend watched” and allow to recommend to friends. (High Impact, Medium Complexity)
7. For more accurate recommendations, take a survey/quiz when a user signs up on what type of content do they like to watch. Something similar to other subscription services. (Medium Impact, Medium complexity)

Last step is to measure metrics and KPIs to check if the above changes did lead to increased user enagagment:
1. No. of users writing reviews
2. No. of users who actually completed watching a movie/TV show they started
3. No. of times a user has recommended content to his/her friend
4. No. of times a friend has viewed a recommended video

Hope this helps.

solders15 · Answer 5 · 2018-08-12T18:25:59+0000

I will first ask the interviewer to clarify what they mean by “improvement” and what the objective of the improvement is. Let’s say they suggest the objective is to make it easier for the users to discover movies / TV shows they like to see.

There are also various Netflix interfaces. The only interface I currently use is the Apple TV / Google TV interface. I will ask the interviewer if it’s ok to focus on the TV console interface. Let’s assume they say yes.

I can think of a few user groups that currently use the Netflix app on the Apple TV and Google TV and search for movies.

– High rating movie users: They are interested in watching movies that are highly rated by the critics.

– Popular actor / actress movies: they chose movies based on the casting crew

– Explorer : They like to browse through movies and chose them based on name, movie cover image, and other things that might come appealing

– Follower: They chose movies to watch based on what’s recommended to them by Netflix

There are a few other user groups I can think of but for the sake of this interview, I will focus on the user group that likes to watch movies that are highly rated. I can think of a few unique needs among this user group:

– They are willing to spend time to do research about movies before watching them
– They care about the ratings of the movies
– They exchange names of good movies to watch with friends that have similar tastes in movies
– They care about the director name as it’s usually an indication of the quality of the movie
– They want to know list of awards the movie has earned

Above are a few unique attributes of this user demographic. Based on the needs described above, I can think of a few solutions that makes the browsing experience more meaningful for these users:

– Enable writing reviews on movies
– Enable search based on ratings
– Enable users to share / recommend movies to each other

Now, I will evaluate each of the ideas listed above based on impact on the customer experience and cost of implementation:

– Enable writing review – medium impact on CX, Cost of implementation is low to medium (Netflix has to develop process for accepting reviews and presenting them in meaningful ways, filtering out spam, and rewarding user who submit reviews. The cost will be low if Netflix partners with third parties such as IMDB to obtain the information.)
– Enable movie search based on ratings, medium impact on CX (some users will miss out on the large assortment of Netflix movies with lower ratings), Cost of implementation is low
– Share with friends : high impact on CX, low cost of implementation

Based on what I’ve listed above, I suggest implementing features 3 to improve the Netflix experience in the Apple TV / Google TV. I would enable users to share / recommend movies to each other from the Netflix app. Netflix can embed this by adding a new section of movies called “recommended by friends”. It enables users to view list of movies recommended by friends. To share a movie, Netflix can present a “recommend ‘TheMovie’ to a friend” option at the end of the movie. Once user clicks on it, they are asked to provide the email address or username of the recipient or select from list of previously contacted friends.

I can also measure the success of this feature by looking at a few metrics:

– rating given to the movie by the recommendation recipient vs. the rating of the movies they generally watch
– % who start watching a recommended movie and watch the whole movie. If the % is higher than the average of this number among these users with other movies, it’s an indication that the recommendation engine is delivering value to the user

Productiny · Answer 6 · 2024-03-31T17:55:03+0000

Clarifying questions:

Is there a specific part of Netflix to improve?content?games? - streaming service
Define improvement.- what is the goal? improve engagement
what is the scope? the TV app? the mobile app?web app? - all

Netflix confirm understanding:

Netflix goal is to entertain the world, netflix is a public traded OTT, with a tired subscription based, that isn't just streaming content its also creating a lot of original content and is one if not the biggest player in the market.
other notable competitors are amazon prime video and disney streaming(that includes hulu and ESPN)

Define user groups:

Personal

Businesses

Personal(since a subscription can have a few viewers with different personas, I'm referring from use of groups like "family")
- Super-user - watch hours every day, binge-watching over weekends and holidays,high content exploratory drive
- casual user - watches a few times a week, mainly on free days, and random weekdays viewing experiences - medium content exploratory drive
- new user - Learning the platform and exploring different types of content
- Kid- usually limited viewing, supervised/kids rating content
- Elderly- limited viewing, low content exploratory drive
- Unengaged - very low-none usage
Businesses
- Hotels and accommodations
- Schools and academic environments
- Waiting rooms - medical industry
- Enterprise subscription for employees
- Bars/lobbies public spaces
- Aviation and in-flight content

I want to focus on personal since I feel engagement metrics are more impactful for personal use.
out of the different groups I would like to focus on the elderly since I believe its a large group, with a low engagement that can be more easily improved.

Pain points - the elderly

ADA
- Hard to read small fonts
- hard to see with low contrast
- hard to read subtitles
- many flickering and nonstop screen movement
Exploring
- there are a lot of options, its easy to get lost
- they are used for specific types of content and have a low drive to explore new stuff
User experience
- navigation isn't trivial, hard to find content or go back to content you were interested in
- hard to search using a remote control keyboard
- Complicated to login/forgot password
- finding the Netflix app in the TV/Phone UI

Prioritize pain point groups

ADA group - A lot of the elderly have impered senses, and it has a big impact on their engagement, so ill give it a High pain, High confidence

Exploring group - Not sure how big of a problem it is, might be people are comfortable with their content and do not actively seek, additionally it can be high effort to change their behavior pattern so ill give it Medium pain, Low confidence

UX- i believe some of the UX issues are impacting their ability to get their content with ease and to explore more content so high pain, but changing UX to a less advanced users can cause additional issues of awareness and adoption, additionally solving for the ADA pain points group can support some of the UX pains as well so High pain, Low confidence

Solution exploration

Elderly profile type - similar to kids profile, have an elder profile with larger fonts, higher contrast, bigger thumbnail etc- impact both UX and content
ADA mode - have it as part of configuration of the profile, do not impact content selection, simply unable ADA approved contrast, font size etc
Voice chat - LLM driven voice chat, so the user can chat with netflix instead of using the remote and read text, and interact with the app using natural language
Print with QR for scan - mail over printed recommendation with some images and big fonts, accompanied with a QR code that deep linked into the title
Elder remote - create a remote control that is optimized for elderly users, with a few large buttons, voice options and a large volume bar for ease of usage

Prioritize solutions with RICE(with Small/Medium/Large t shirt size)

Elderly profile type
- R/L I/L C/L E/L
ADA mode
- R/L I/L C/L E/M
Voice chat
- R/M I/M C/L E/L
Print with QR for scan
- R/M I/L C/M E/S
Elder remote
- R/L I/M C/M E/L

Based on this analysis i would actually go with the print solution due to the low effort and potentially high impact
most elders have smartphones, and even tho scanning QR isn't trivial, with propper onboarding/explanation in the print itself, its easy and simple flow- get the print, choose interesting title, scan with phone, it will automatically open and play on tv - no need to read and navigate existing non ADA UI

Measure success:

% of elder users activated QR

Completion rate of scanned titles

How many QR scanned in a week/month

elder engagement metrics no QR activation vs QR activation

sahil kapoor · Answer 7 · 2023-02-27T20:42:00+0000

Product -

Netflix allows users to watch tv shows, watch movies and play games o any device for a subscription fee.

Clarify?

1. Are we focusing on the mobile app or the web app? both

2. Are we targeting any particular form of content or feature? Nothing specific in mind

3. Do we have a metric in mind? Like, as improving engagement, activation, retention, monetization, etc? I'll assume that its increases retention

Goal: The Goal is to increase retention among the existing user.

Let's understand the different users.

From existing users, they can be divided into 3.

1. Power User - They use Netflix every week to watch tv shows, and movies or play games and pay every month

2. Occasional Users: They User Netflix for 1-3 months.

For this problem, I would focus and Occasional Users and break them down further.

Occasional User.

1. User who Pay Every month

2. Users who Pay when they need.

Let's focus on the User Who pays when they need to use Netflix.

Pain points

1. They think Netflix's pricing is expensive.

2. It's hard for them to find content relevant to them.

3. They Prefer other streaming services better than Netflix because of the interface and recommendations.

4. Can't watch it if users are not present with them.

5. They don't. want to spend too much time on streaming services

Solution

1. We can use a price pull strategy. - meaning when the user is stopping its subscription, we can offer discounts at the checkout for 3 months, 6 months, or a year or just a percentage discount.

2. We can improve the content relevancy, by asking them their content preferences and becoming them 1. 80% of most watched tv shows 2. 40% of less watched, so it is easier for them to pick.

3. Email - Based on the preferences, we can send users an email on what's new and recommendations for them to watch it that week

4. We can build an entirely new feature where users can stream and watch the tv show, and movies or play games with other users who have Netflix accounts over a video and can also live chat with them.

5. We can ask these to use the time they want to spend watching every week and can suggest the content based on that or remind them of the time they have spent on Netflix.

Metric to for Sucess

1. Monthly recurring revenue - I would see if this has increased after implementing the above solutions

2. NPS - We can track NPS before and after the solutions, and see if its better than before.

Jency Mary · Answer 8 · 2022-11-08T04:46:36+0000

NETFLIX GOAL

Entertain the world! Allowing its users to get access to Tv shows, movies, documentaries, feature films etc.

North Star Metric

Increase engagement rate as it is a streaming service. "To increase per user times spent on the platform."

User Segments

1) Power users - Consistent Users who are well aware of the product and are tech savy.

2) Idle users - Users who are aware but are not consistent users

3)Potential users - users who are aware of netflix but are not subscribed to the product.

4) A segment of users which has neither tried out the product nor aware of it.

Chosen Segment

I'd like to choose segment 1, 2 and 3 as it covers a larger group of people.

Pain Points/ User Need

1) Difficult to choose a movie to watch. The recomendations/suprise me shown might not match the mood type of the users.

2) Users might sometimes not prioritise watching movies or entertainment on their day to day life

3)The movies featured might lack information or they migt loose interest while choosing a movie.

4)Users forget or loose track of what they were watching and might not come back.

5) Repititive content displayed in homepage of the app.

Solutions

1) CHOOSING A MOVIE BASED ON THEIR TYPE

a) Netflix already has a wide rate of database for each genre and and a collection of categories on their homepage.

b) Entertainment can be connected with people's emotions. Helping users to choose movies depending on their mood type can lead to more user engagement on the app as it alligns with what the user might exactly want.

c) Data fetched from this AI allligned feature will help the company to know the users preference and add relevant content.

2) NETFLIX TO SEND REMINDERS TO WATCH A MOVIE

For the 2nd pain point I'd like to propose integrating Netflix with Gmail Calendar.

BENEFITS

a)Allowing users to allocate a specific set of time to watch their favorite TV show and reminding them through calendar or push notifications will help the users to use our platform consistently.

b) This can lead to high engagement rate and turn dormant users to power/core users.

c) The data fetched from this feature can easily help netflix calculate per user time and the busiest time range of netflix users. This can also give them location wise busiest time as well which can lead to better marketing campaigs and decision making.

3)MOVIE CHAT WITHIN CLOSED GROUPS!

Allowing users to review or chat about a movie within their closed groups. Example - A single Netflix account is shared by multiple users and allowing them to express their thoughts about the movie, suggest a movie to other users, and allowing the users to add the suggested movies to their list or provide watch now option.

Creating a group! We can let the end user to add other users to chat group with email ID's, invites etc. All the users in the chat group should be a paid subscriber with Netflix. The users can create group from their manage profile settings . This feature will increase user engagement and will help .

4) ADDING SONGS FEATURE FOR THE MOVIES, TV SHOWS etc

Songs are a significant part of every movie! By adding this feature the users can get quick access to the song, play the video of that particular song in the movie and can also favorite the song, add it their music library! This can eliminate the users using other platform to find out the song and listening through other platforms! Since Netflix already has a database of movies and songs with videos it can provide quick access in consuming them! This feature can create very high engagement rate, and help in spike of retention rate.

The music libray can be shown in the manage profile section of the Netflix account.

5)NETFLIX DASHBOARD

A cool dashboard for the end users to see the number of movies, tv shows they've watched during a particular timeframe! Cool graphic representations of the users most watch genre categories!, language preference, fun quizes in the dashboard from the movies they've already watched which -will bag them points. (Option to share them on social media! and with fellow friends)

These cool metrics will allow the users to understand the content they consume and help them choose content, re watch the same content and recall the memories of that movie! Sharing in social media option can be a very cool way to show their personality and connect with like minded movie lovers!

On the previous table I compared my solutions based on two things.

The impact of the feature on the users.

The complexity to develop.

Top three Prioritizations

From the previous table, The first feature to prioritize will be "content with mood types" as it is highly user friendly in helping users to take quick decisons in choosing a content and complexity is low as it just a feature enhancement to an existing feature.

The second feature will be "songs feature'as it is unique with very high potential and medium complexity to build.

The third feature Iis "chatting with closed friends" Although this feature has high complexity, this can be very useful to end users and encourage a wide set of users to watch content consistently.

HOW TO MEASURE SUCCESS OF THE FEATURES?

The top three prioritized feature is to increase user engagement rate.

Engagement rate of the feature can be measured in many ways.

1) User adoption rate, Per user traction for the launched feature.

2) Number of times the feature is used by per user.

3) Time spent on the new feature per user, location wise, gender wise classification

4) Increase in user retention - Time spent by user before and after the feature launch.

5) Small pop up ratings on the app for new feature, can provide seperate NPS. NPS score.

6) Conversion percentage of idle users becoming core users.

Thank you!

Shashi Raj · Answer 9 · 2022-06-07T18:28:44+0000

Clarification—-

what is our objective here? to improve revenue, experience, or what? experience
what’s wrong with experience? do we have any data around here? Nope,
Just checking we are talking about users’ experience, not the vendor or any partner’s exp
which platform - mobile or web? mobile
any particular location or user segment I want to keep in mind? Nope

Metric—-

average time spent (should increase)
app launches (should increase)
NPS > 4.5 from those users whose experiences were bad etc

along with other generic metrics like DAU, MAU, stickiness, active subscriptions

Product—-

Netflix is an over the top streaming platform where it provides multi-media content to its users

Users——

The binge-watchers (core users) — watches Netflix every day for >1 hour — who basically have time OR they can manage time for their favorite activity — can be housewives, students, older folks, (working professionals) — active subscription
The weekend warrior (moderate users) — watches Netflix only on weekends — working professionals, busy individuals — active subscription but can be prone to cancel
The sleepy ones (passive users) — watches Netflix once in a while — can be anyone who prefers other things than watching things on OTTs — passive subscription, once in a while

Pain Points——

Have a hard time choosing a good content to watch
Recommendations are not great
Sometimes they see repetitive content on the home page

Solution—-