You’ve just joined Meta and have been tasked with launching a new product to help people at home during emergencies. What would you build?

Any new product, we should launch in a specific geography, gather feedback and then gradually scale gobally. So, we will restrict the geography to India here.

Since the product needs to handle emergencies, it should be highly portable and easy to carry and use, so the right platform would be a mobile app and since we are talking about India as the geography, where majority suers are android based, we will stick to building this product compatible with android phone users only.

Summarising the question, we need to build a brand new android mobile app based product within the existing meta product suite for India home users facing an emergency and need support to deal with the current situation.

Business goal

Since the product is going to be part of the meta product suite, the user base is going to remain the same, but it would be have an impact on the user engagement metrics. In addition to this, we can also monetise this product by building a premium service which users can avail on a paid basis and that will generate additional revenue for Meta.

Success Metrics:

Time-to-notify trusted contacts
Response rate to emergency alerts
Retention/use in drills or non-critical events

For the purpose of this discussion, we will restrict to medical related emergency only

Users
Adults
Kids
Senior citizens
Pets

User persona -

Family - Parents and kids staying at home, and somebody got hurt
Kids only - Kids (5-10 yrs) only at home and they fall sick or meet an accident
Senior citizens only - Elderly people staying at home alone
Pets - Pets staying with owners, needing meidcal assistance

For this discussion, we will restrict the user persona to Kids along at home.

Pain points -

Kids don't know what medicines to take, which doctor/ clinic, etc. Without immediate guidance, things can become severe

Solutioning

Emergency circle set up
Send alert to emergency circle
Able to talk to contacts through the app (audio/ video)
Supports auto translation
Able to do first aid - Connect with nearest pharmacy to get the necessary things
Get AI voice chat support to ask for any questions
Important videos, e.g, how to do first aid, soothing videos, etc.

Prioritisation based on Impact/ Effort

1. Low effort, high impact

2. Low effort, high impact

3. Medium effort, hig impact

4. High effort, medium impact

5. Medium effort, medium impact

6. Medium effort, low impact

Based on the above details, as part of the Core product offering, we should build the below features -

Emergency circle set up
Sending alerts
Enable calling
AI voice/ text chat

Key product metrics to track

# new users signed up
% who created their profile
% users who have created emergency circle
Avg response time post alert trigger
% alerts with positive resolution
WAU, MAU
% users who have uninstalled the app after first use

GTM

Alpha testing
Feature marketing
Beta testing
Controlled rollout in one city
Metrics monitoring
Phased rollout
Product improvements

Summary

I would build a emergency hadnling app for kids which will have the parents version as well to connect with kids. The app will be an android mobile app with a capability to add emergency contacts, send emergency alerts, make calls and provide important information as required by kids to perform the immediate next steps.