Meta is expanding into gaming. What KPIs would you track to measure success?
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Meta (facebook)
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Abhijeet Das
Platinum PM
Platinum PM
Meta is expanding into gaming, hence we need to track different category of metrics ranging from adoption, engagement, retention, monetisation, social community, cross platform engagement, etc.
Key metrics to track -
- User engagement and retention
- % users logging to the games section
- % users playing a game atleast once
- Avg time spent per user in the games section
- % time spent in the games section as a total of time spent on meta
- % likes/ shares/ comments
- % users who come back to the games section after first login
- DAU/ WAU/ MAU
- Monetisation
- ARPU
- In-game purchases
- Ad revenue from games
- Social engagement
- Multi player sessions
- Friend requests
- Cross platform engagement
- Share of playtime on meta v/s other competitors
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