You are a PM at Apple. How would you design a feature for the iPhone that enhances accessibility for users with disabilities?

Problem statement -  Build features in iPhone to increase accessibility for users with disability

What kind of disability is being referred here? You can choose

Type of disability - 

• Blind
• Deaf
• Dumb
• Amputated

• Lock/ Unlock phone
• Add a contact
• Make a call
• Read messages in  WA
• Write and send messages
• Add reminders
• Understand video messages
• Take pictures using camera
• Send videos
• Send emojis

Solutioning -

1. Voice recognition based phone lock/ unlock
2. AI assistant support to add/ update contact details
3. AI assistant can place a call to any recipient added in the contact list
4. Notify user via voice support when a message lands into WA followed by text to voice translation support via AI assistant
5. Use AI to translate voice to text and send message to desired recipient
6. Ask AI assistant to set a voice reminder with the details and remind user accordingly through audio message
7. Use AI to analyze video, summarise it and translate to voice and read aloud for the user via AI assistant
8. AI support to open camera, intelligent focus adjust based on user need and click pictures. 
9. AI can select photos based on user instructions and send it to desired recipients
10. AI can select the relevant emoji based on user instructions and send it to desired recipients

1. P0 features - 1 through 6 [MVP]
2. P1 features - 7, 9, 10
3. P2 features - 8

• # users using voice recongition to lock/ unlock phone
• Time spent per user in the phone
• % users adding contacts through AI assistant
• % users placing call through AI assistant
• % users reading messages through AI assistant
• % users sending/ reacting to messages/ emojis through AI assistant
• % users setting reminders through AI assistant
• % users sending video messages through AI assistant
• % users using camera through AI assistant
• User NPS

Clarifying questions:

• What type of disabilities are we considering ? Multiple or single?

• What kind of accessibility are we considering?

• The feature would be a software based solution or a special iphone based on the needs of the users(hardware based) 

• What geographical location are we targeting?

• What is the company goal behind this feature?

• Any reactions like budget or time?

Assumptions:

• Disability Complete blind 

• Able to use normally like others making calls,using camera, send and read  messages , view image, capturing image(will make question lengthy)

• Software based 

• Mostly EU

• Target a new customer based by solving a problem

• no

Users and User journeys 

• People who are completely blind 

• Family members 

• User journey For various tasks (normal users )

1. Making calls:Finding the Phone->Searching who to call to->dialing->taking->Ending the call.

2. Reading message:Finding the phone->checking any new message->opening-> read and reply

3. Sending Message: Finding the phone->searching who send message to-> writing-> send 

4. Viewing Image:Downloading image->view and feel the vibe

Pain points 

• Finding the phone 

• Searching who to call 

• Checking for new message 

• Reading and replying(typing) 

• Not able to feel the image 

Prioritizing the problems 

• Finding the phone (Start part of the journey)

• Searching who to call(already solved by siri) 

• Checking for new message(Already solved by siri)

• Reading and replying(typing) 

• Not able to View the image(unsolved  problem)

Finding the phone and Viewing the image 

How this problems being solved now 

• Use of siri as assistant to do daily task 

• Problems with current solution

1. Lacks personalizations 

2. Lacks the capability of the felling the image  

Possible solution

• Improving siri to cater new users by adding feature like Special assistant but on more personal level that 

1. Find my phone feature(using phone  wifi seniors to make a map of the room then guiding users to the phone using Voice ) 

2. Read write message by listing to user voice 

3. Read and feel Image: Using LLm models to understand the image and using sensors like vibrations, voice and sound to tell and make them feel what is in the image 

Still in learning phase, Please do give feedback so that i can improve