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What metrics would you use to measure the success of Amazon Echo Dot

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Success metrics for Amazon Echo Dot

Amzon Echo Dot is an alexa enabled music playing device with inbuilt speakers and is suitable for playing music in small to medium sized rooms. In order to measure the success of this device, we need to check the below metrics -

  • Acquisition
    • % new users buying an echo dot
    • Devices bought per user
    • Total devices sold
    • % returned devices
  • Adoption
    • % users who activated their echo dot
    • % users who played atleast one audio content
  • Engagement
    • Voice interactions per user per day
    • Usage of reminders feature
    • Usage of repeat command
    • Avg time for which the echo dot device is active daily
    • Avg number of content played per session
    • DAU/ WAU/ MAU
    • Stickiness ratio
  • Retention
    • D7/ D30 returning users
  • Monetisation -
    • ARPU
    • GMV
  • NPS

 

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