Do you prefer iOS or Android? Based on your preferred mobile OS, design a product of your choice.

IOS: Security & Privacy, Interconnectedness, No default apps, Granularity, smooth experience

Android: Scalability, Not restrictive, For masses (because it's for masses)

• Who am I ?

  • PM at Google

• What is our goal for this product ?

  • Entering into new market

• Should it be an entirely different product or integration with any Google Apps?

  • Your choice

• Nature of product ? Something hardware ? or a mobile app ? 

  • Mobile app

• If it is a mobile app, is it the system app for android or outside of it (like on playstore)

  • Your choice

• Any constraints ? 

  • No

• Geography constraint?

  • India

Mission of Google, Goal

Google: To organize world’s information and make it universally accessible

Goal: Adoption

User Segments (Underserved)

Kids (H)

Gen-Z (L-M)

Millennials (L)

Mid-age (M)

Senior Citizens (55+) (H) (Can have more impact)

Pain points (most intensified, going with Google’s mission)

• Not knowing how to use a particular feature/do a particular action

• Language barrier

• Not knowing how to reverse an unintentional action

• Not knowing how to get the knowledge themselves

• Not knowing how to speedify calling in case of emergency

Solutions

Name: E-Mitra

Vision: A voice first and AI powered, android system application which can help senior citizens take full advantage of their mobile

We can use Google Assistant to extend this functionality

Key features

• ‘How to use’ : User can ask in their own language how to use this feature by clicking on CTA and AI powered assistant can show a quick video or can show how it is actually used (learning by doing)

• ‘Reverse this’: Actions which can be reversed will be automatically reversed and if they can’t be reversed, AI can help take preventive actions

• ‘Emergency Intimation’: AI can keep track of contacts they frequently call and can save emergency contacts. If they sense some irregularities in mobile timings, search history or health concerns, AI can immediately contact their closed ones or even general emergency services like hospitals, ambulance etc

Tradeoffs/Metrics

Trade Offs

• Support of popular mobile apps like whatsapp, youtube etc - Giving them option to add it in code or maybe make it mandatory

• AI can make mistakes - To take feedback and keep improving, manual human feedback will also help

Metrics

Adoption

• #users asking first query

• #users reversing the action for the first time/accepting preventive measures

• DAU of the E-mitra

Satisfaction

• %age of users disabling e-mitra

• CSAT or internal survey (voice based)