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Design a competitor to Quora.

Asked at Quora
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What is Quora? An online social platform where users can ask and respond to questions, share with others and engage in a variety of discussions.

Key features for Quora -

  • Create a space
  • Ask questions or post anything within a space with desired access
  • Up/ Down vote, share or comment on an existing post
  • Answer questions from your interested topics or requested by others
  • Paid version of Quora (Quora+)
    • Exclusive content
    • Ad free browsing
Before we can think of a competitive offering for quora, we need to understand what are its strengths and which areas need improvement.
 
To begin with, let's understand the users of quora.
  • Consumers
    • Flow -
      • Search for a content
      • Go through the list and click on the relevant link
      • Read the content and upvote/ downvote
      • Add comments to share their thoughts
  • Content providers
    • Flow -
      • Select a space
      • Post content
      • Provide answers to requested questions
      • Ask a question
Pain points -
  • Highly opinionated answers gaining popularity from upvotes
  • Unstructured content
  • Low contribution from experts due to lack of motivation
  • The priority logic to display content is driver by generic SEO
Differentiating factor - Build a platform for Q&A having high quality verified content displayed as per user's past history
 
Users - Students, Professionals, Experts, General browsers
 
Solutioning -
  • Pre defined structure to write a post or answer a question
  • Mechanism for users to be made as SMEs and their posts/ answers will have a separate expert badge
  • An AI tool to summarise each answer and give high level details about the content
  • Heavily moderated platform to remove irrelevant posts
  • Incentive mechanism for experts to contribute more often
  • The content should be curated as per the logged in user's viewing/ reading history
Key features -
  • AI summary
  • Expert profiles
  • Topics
  • Ask questions
  • React to an answer
  • Provide scoring to each answer (based on upvotes, reads. saves. etc.)
  • Challenge an answer
  • Advanced search with filters (e.g, expert only, date, etc.)
Monetization -
  • Free version - Basic Q& A platform with reactions enabled
  • Premium - Expert profiles with advanced filters
  • Advanced - Answer scoring and challenge answers
 
MVP scope -
  • AI summary
  • Expert profile
  • Moderated Q&A
  • Reactions on answers/ posts
 
Metrics -
  • # users
  • DAU/ WAU/ MAU of experts
  • Question to answer ratio
  • % Expert badged answers
  • Avg time to get best answer
  • D7/ D30 of experts
  • NPS
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Get access to 2,346 pm interview questions and answers to give yourself a strong edge against other candidates that are interviewing for the same position
Get access to over 238 hours of video material containing an interview prep course, recorded mock interviews by expert PMs, group practice sessions, and QAs with expert PMs
Boost your confidence in PM interviews by attending peer to peer mock interview practices, group practices, and QA sessions with expert PMs