How to answer Product Design questions
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What is Quora? An online social platform where users can ask and respond to questions, share with others and engage in a variety of discussions.
Key features for Quora -
- Create a space
- Ask questions or post anything within a space with desired access
- Up/ Down vote, share or comment on an existing post
- Answer questions from your interested topics or requested by others
- Paid version of Quora (Quora+)
- Exclusive content
- Ad free browsing
Before we can think of a competitive offering for quora, we need to understand what are its strengths and which areas need improvement.
To begin with, let's understand the users of quora.
- Consumers
- Flow -
- Search for a content
- Go through the list and click on the relevant link
- Read the content and upvote/ downvote
- Add comments to share their thoughts
- Flow -
- Content providers
- Flow -
- Select a space
- Post content
- Provide answers to requested questions
- Ask a question
- Flow -
Pain points -
- Highly opinionated answers gaining popularity from upvotes
- Unstructured content
- Low contribution from experts due to lack of motivation
- The priority logic to display content is driver by generic SEO
Differentiating factor - Build a platform for Q&A having high quality verified content displayed as per user's past history
Users - Students, Professionals, Experts, General browsers
Solutioning -
- Pre defined structure to write a post or answer a question
- Mechanism for users to be made as SMEs and their posts/ answers will have a separate expert badge
- An AI tool to summarise each answer and give high level details about the content
- Heavily moderated platform to remove irrelevant posts
- Incentive mechanism for experts to contribute more often
- The content should be curated as per the logged in user's viewing/ reading history
Key features -
- AI summary
- Expert profiles
- Topics
- Ask questions
- React to an answer
- Provide scoring to each answer (based on upvotes, reads. saves. etc.)
- Challenge an answer
- Advanced search with filters (e.g, expert only, date, etc.)
Monetization -
- Free version - Basic Q& A platform with reactions enabled
- Premium - Expert profiles with advanced filters
- Advanced - Answer scoring and challenge answers
MVP scope -
- AI summary
- Expert profile
- Moderated Q&A
- Reactions on answers/ posts
Metrics -
- # users
- DAU/ WAU/ MAU of experts
- Question to answer ratio
- % Expert badged answers
- Avg time to get best answer
- D7/ D30 of experts
- NPS
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