Create a product called ‘Shops’ for WhatsApp.

Product - Shops for Whatsapp

This feature would act as an online marketplace for whatsapp users for buying and selling goods.

What type of goods would be sold in this shops? You can decide

What would be the goal for this product? Increase engagement with additional revenue in the form of marketplace fee

Any specific geography to launch? You can decide

Will this feature be available on a specific platform only? You can decide

Assumptions -

Let's assume the initial launch will be in India followed by global scale up and will limit the category scope to Fashion for the initial launch. The full feature will be available in the app (both Android and iOS) while only mimited features like SRP/ PDP, order hsitory and profile apge will be accessible from the web portal.

Users -

• Small businesses who use WA for taking and processing orders
• Buyers

• Buyers are interested to browse and purchase new items from this online shop
• SMB would need to list their products on this platform and then make arrangements to ship the goods to the buyer location
• Instagram seller who would like to convert chat into purchases

• Buyer
  • Create buyer account in shops and add bank account details
  • Enter address details
  • Account gets activated post verification
  • Buyer sees the home page
  • Buyer can see the product listings
  • Buyer checks product details
  • Buyer adds the product to cart and then either goes back to search page or checks out, makes payment and completes the transaction
  • Buyer needs to track the status of the order along with the eta till it gets delivered
• Seller
  • Create seller account in shops and add bank account details
  • Account gets activated post verification
  • Seller sees the add products option in the home page
  • Sellers can list all their products in the products page, along with proper images and detailed description
  • Once the products get approved by the WA admin team, the products will be visible for display to buyerrs and the seller will also be notified
  • Whenever there is an order placed by a buyer, the respective seller will receive a notification with an option to confirm/ reject the order
  • If the order is cancelled, the buyer will get the refund, while if the order is confirmed, seller needs to provide a rough eta by when the product will be delivered
  • Once the sellers has packaged and shipped the product to the buyer address, the tracking details need to be updated by the seller into the platform
  • Upon successful delivery of the package to the buyer, the money will be transferred to the seller's account and the transaction will be completed

• Different accounts for buyer/ seller
• Different landing page for buyer/ seller
• Buyer view -
  • Profile page with all relevant details (CRUD)
  • Search (with audio+text+image) with filters and sort
  • SRP/ PDP with ratings and reviews
  • Cart and check out page
  • Payment page with payment details and payment methods (Cards, UPI, Wallet)
  • Order history with option to rate/ review any past orders
    • Complete/ Ongoing/  Cancelled
  • Smart recommendations for buying
  • AI assistant
• Seller view -
  • Profile page with all relevant details (CRUD)
  • Option to add products by selecting the right category
    • Name, Images, Short/ Long description, Current inventory status, Price, Shipping policy and pricing, Return policy
  • Product listing page with reviews/ ratings (if there are any)
  • Order history with option to rate/ review any past orders
    • Complete/ Ongoing/ Cancelled
  • Smart recommendations to improve product listing
  • AI assistant

• Buyer -
  • Profile page with all relevant details (CRUD)
  • Text search with filters and sort
  • SRP/ PDP with ratings and reviews
  • Cart and check out page
  • Payment page with option to pay via WA money only
  • Order history with option to rate/ review any past orders
• Seller -
  • Profile page with all relevant details (CRUD)
  • Option to add products by selecting the right category
  • Product listing page with reviews/ ratings
  • Order history with option to rate/ review any past orders

• % buyer accounts activated
• % seller accounts activated
• % buyers who placed atleast one order
• % sellers who added atleast one product
• % sellers who have confirmed atleast one order
• Avg transactions per user
• Avg time spent in the shops page
• DAU/ WAU/ MAU
• D7/ D30 retention
• NPS
  • Buyer
  • Seller
• ARPU
• GMV
• Margin