You are a Product Manager at Meta, and Mark Zuckerberg has just asked you to design a product for celebrity engagement. How would you approach this?

I will keep in mind Meta's mission : To give people the power to build community and bring the world closer together.

Clarifying Question :

1. Objective of the product & how does it align with the mission of Meta

2. Will it be part of an existing Meta offering or we will launch a new product itself ?

3. Mobile or web ?

4. Are we targeting any specific geography celebrity engagement ?

5. Are there any existing competitors to look for in the market ?

Than I would try and gain clarity around the product :

What is meant by celebrity engagement ?

- Does it mean that common people can interact with celebrities over an app (lets say ) through exclusive video calls, chat, live stream, etc.

- How would Meta earn from this product ?

- Users of the product would be two-fold : Consumers & Celebrity

- Are we also bringing any third party who would onboard & manage celebrity account on the platform ?

- What kind of content will be expected from the celebrity ? Is it just a meet & greet with consumers or are we extending the product offering beyond that ?

Once we have answers to the above questions, we will try and understand the user's need

Core User Needs -

- To interact and meet their favorite celebrity

- To know more about their celebrity - day to day life

- To keep themselves updated about celebrity activities

Keeping these user needs in mind, we will work on the solutions & also define a GTM strategy for the product

Solution -

To build a platform to keep customers updated about their celeb life, their whereabouts, their upcoming shows, etc. & also give a chance to meet & greet.

Since it is a new product launch, there will be priortization based on value vs effort. We would like to focus on onboarding & activation of the users

GTM Strategy

Pre & During Launch - We will promote the launch of the app on different meta platforms

Onboard celebs on the platform

Define the monetization strategy

Build & test the MVP of the product  

Post launch  - We will measure success metrics post the launch and try to achieve the product market fit

Output Success Metrics :

1. No of apps download by consumer

2. DAU/MAU/WAU

3. Retention %

4. Revenue Earned $

5. No of celebs onboarded on the platform