How would you launch YouTube in a country that currently has no comparable or similar products?

Question

How would you launch YouTube in a country that currently has no comparable or similar products?

Asked at Youtube in the past year

117 views

Asked at

117 views

How to answer Product Launch questions

Interview Guide

Top Product Launch interview questions

Would you want to launch a fitness app for Facebook? If yes, why? Please elaborate all requirements and prioritizations.8 answers | 13.6k views
Suppose Uber is about to launch Uber Grocery. Walk me through it from 0-1.7 answers | 6.6k views
You're the PM at a pharmaceutical company. How would you go about launching a new sleeping pill?7 answers | 2.2k views
See Product Launch PM Interview Questions

Invite members
Invite by email

Add another

Abhijeet Das · Answer 1 · 2025-06-27T14:25:49+0000

Product - Youtube

It is a online channel for watching and sharing audio/ video content.

Users -

Consumers
- Students - academic content
- Professionals - infromational videos
- Casual viewers - all types of content (biggest marketshare)
- Seniors - Health related content
Creators
- Content creators
- Edtech
- Casual uploaders

Geography - We need to launch in a country with no competitors or similar product offerings, so this is similar to a new product launch. YT being such a popular platform but not present in a country, majorly due to -

Legal compliance
No internet
People are not tech savvy

Among, the above options, in the case of first one, we won't be able to launch YT, so this we will ignore for now

Second option will also be ruled out because YT can't function without internet in its current form

So, we are left with the third option, ie., people are not much tech savvy

So to sumamrise the question, we need to launch YT in a low tech savvy country targetting the people who like viewing casual content in television, etc.

Objective - Since it is a new product launch, the focus would be on gincreasing the consumer market share as much as possible since there are no existing competitors. Additionally, we would also like to increase the content creator base to get access to more localsied content.

MVP features -

Consumers
- Help video on searching, viewing and engaging (like/share/comment)
- Users can change language
- Users can login or watch without login
- Users can search video
- Users can see/ pause/ save video
- Users can like/ share/ comment on videos
- AI bot to help navigate through the user flow
- Intelligent recommended videos based on history and popularity
Creators
- Help video on how to upload
- Able to upload content
- Able to see the no. of likes, shares, content on their uploaded content
- AI bot to help navigate through the user flow and prpvode recomemndations on hot topics for content creation

Key metrics -

Acquisition
- # new app downloads
- # new website visits
Adoption
- % users who logged in
- % users who searched atleast one video
- % users who watched atleast one video
- % users who posted atleast one video
Engagement
- Daily watch time
- % users who saved a video
  - % users who came back to finish the video
  - # completed videos per user
- % videos liked/ shared/ commented
- % users who liked/ shared/ commented atleast on one video
- % users who came back after posting first video
  - % users who just came to see reactions on their video
  - % users who posted a successive video
  - DAU/ WAU/ MAU
  - Stickiness (DAU/ MAU)
- NPS
  - Creator
  - Viewer

Launch strategy -

Pre-launch
- Partnerships
  - Collaborate with partners, like fb, google, who can help share information about upcoming YT launch through their ads
  - Television channels
  - Engage with telecom providers, to get high spped internet at reduce prices by lieu of asking their users to try out YT
- Marketing
  - Billboards
  - Promotion events
    - Inviting influencers for early use and review for getting access to premium membership, etc.
  - Online marketing
- Tech readiness
  - Production sanity
  - All configs in place
During launch
- Partnerships
  - Engage closely with partners to inform about the launch and share initial user feedback with broader audience
- Marketing
  - Through the company's PR team
  - Through online channels
- Tech
  - Teams on stand by to resolve any issues
Post launch
- Metrics monitoring
- Post mortem and debrief for continuous improvement

To summarise the discussion, we would launch the basic version of YT in a small country with no online streaming presence for casual watchers. In order to make a successful launch, we need to secure our partnerships and do marketing campaigns to increase the awareness about the launch and post the launch we need to keep monitoring the user acquisition and engagement metrics continuosly to ensure we are able to achieve our goal of increasing the market share aggresively.