You are a PM at the streaming service Apple TV. Tell me what your roadmap would look like for the coming year.

Apple TV+ is a subscription-based streaming service offered by Apple. It features original shows, movies, documentaries, and kids' content. Think of it as Apple's answer to Netflix or Disney+. 

Let us talk about some assumptions. In an actual interview setup, these would become clarifying questions

1. Are we looking at a certain region or a global level? We ask these questions because in the US, it is a known brand but in regions like India it is still unknown.

2. Currently, for its competitors like Netflix, Disney+, or HBO the biggest problem that Apple TV+ has is the lesser user base, shall we concentrate on user acquisition as the top goal for the yearly roadmap?

3. We will not talk about the actual content but the streaming platform. This is assuming Apple is already working on creating great content and partnering with other services to bring good content. 

4. We will try and acquire the existing Apple users of iPhone, iPad, or Apple TV rather than completely new users because that is a lower-hanging fruit, and providing an Apple ecosystem is beneficial to all

The impact is on user acquisition 

Let us talk about some top-level metrics that we will capture for the next year

• Number of sign-ups
• Number of active users across time frames (DAU, MAU)
• Amount of content watched throughout various time frames
• Average content watched across time frames
• Content metrics (Watch time, completion percentage, etc.)
• Churn